When World Cup Champions Stefan Engström, Sweden’s largest ski magazine editor-in-chief Peter Blom and art director Christer Mårtensson sat down to discuss their own experience of clothing, they all agreed that there was a lack of functional yet stylish clothing on the market. The answer to their problem came in the form of Peak Performance. With the addition of Jonas Ottosson, the team’s ambitions did not extend beyond making clothes for themselves and their friends, in sufficient quantities to make a living from it. However, the outside world caught the scent and wanted more.
Since its birth in Åre, Sweden in 1986, Peak Performance has been redefining how we see skiwear. By combining functionality with style, Peak Performance have created some of the finest, technical outerwear within the ski and snowboard market. Their roots run deep within the freeride community, built through association with some of the most acclaimed backcountry skiers and events, such as the Freeride World Tour. It’s been 30 years since Peak Performance started their journey, today Peak Performance is designed for fashion-minded people on the move, who want to look their best in every situation.