We love Bogner for its ultimate retro feel, evoking the glitz of St Moritz in a heyday of race legends, none more so than the son of its founder, Willy Bogner Jr who was an Olympic skier, filmmaker and Bond stunt double – and all-round legend. Think skiing in the sun, cocktails in classic chalets and alpine glamour everywhere. Their quality knits blending wool, cashmere and technical fibres exude comfort and can be paired as well as with ski pants as a pair of jeans. Bogner’s mother, Maria, is credited with introducing stretch pants to ski wear. Today Bogner offers a contemporary yet classic look for those not prepared to compromise on style or quality. Will Bogner Jr directed the ski scenes in the Bond film, A View to a Kill.