During its last 50 years in business, Patagonia has sought to challenge the accepted model of capitalism by demonstrating that doing the right thing for people and planet makes for good and profitable business. Today Patagonia’s commitment to our home planet holds strong, as it seeks to pioneer solutions to the footprint of the apparel industry, and advocate for the role of business in holding governments to account in this time of environmental crisis.
Unfashionable
Built for years, not seasons. Patagonia has never cared much for trends or fashion. They care about making goods that are multifunctional, repairable, and timeless. Because the longer it stays in play, the better it is for the earth.
Shitthropocene film
Patagonia turns a brutally honest eye on humanity's consumption habits, how everything is turning to sh*t, and why the want for more might destroy us all. Welcome to the age of cheap crap. Everyone is making and buying too much. Watch now
Iron Clad
Patagonia gear is built for generations of fun. Made for a good time and a long time. Help our planet by keeping stuff in use for longer and reducing consumption. Buy less, repair more, and trade in gear you no longer need. Find Out More
PATAGONIA HISTORY
Founded in 1973 by climber Yvon Chouinard, Patagonia has always sought to protect our wild playgrounds whilst responsibly building the clothing and equipment to enjoy them with a minimal footprint. Still owned today by Yvon, Patagonia continues to experiment by building innovative products, searching for solutions to the apparel industry’s footprint, and supporting grassroots environmentalism. Read more
WHAT PATAGONIA STANDS FOR
1% for the planet
Since 1985 Patagonia has donated over $145m to grassroots environmental activism through its commitment to 1% for the Planet.
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Patagonia Action Works
A digital platform that enables citizens to connect with local grassroots groups working on solutions to the climate crisis.
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Fair Trade Certification
Fair Trade Certification ensures that garment workers are treated fairly and receive a premium for their labour.
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Patagonia
Looking for outdoor clothing that truly stands up to the elements? Patagonia brings a killer mix of quality, innovation, and eco-conscious materials
to their ski and outdoor range, perfect for hiking, climbing, or just chilling in nature. Patagonia fleece layers are super warm without the bulk, making them great for layering on chilly days. Patagonia jackets stand out with features like Gore-Tex PRO ePE fabric, which keeps you dry and protected from storms while staying lightweight and breathable, ideal for serious mountain days. Plus, their Patagonia backpacks are tough and roomy enough to carry all your gear, whether you’re hitting the trails or the slopes.
What really sets Patagonia apart is their commitment to making gear that lasts and uses materials both high-performing and kinder to the planet. If you want reliable pieces that look and feel great on all your outdoor journeys, Patagonia’s got your back. Ready to upgrade your kit? Check out the latest Patagonia fleece, jackets, and backpacks at Snow + Rock and find your next favourite piece for every adventure out there.
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Patagonia was founded in 1973 by Yvon Chouinard, a passionate rock climber and environmentalist. Starting from making climbing gear, he transitioned to creating durable, sustainable outdoor apparel. The company is headquartered in Ventura, California, and is known for its commitment to environmental responsibility and innovation.
Patagonia offers a wide range of outdoor clothing and gear including jackets, fleeces, base layers, pants, hats, and accessories for activities like climbing, hiking, skiing, and surfing. Their products emphasize durability, performance, and sustainability.
Patagonia is a pioneer in sustainable business, using organic cotton, recycled materials, and responsible sourcing. Founder Yvon Chouinard donated the company’s ownership to a trust dedicated to fighting climate change. Patagonia also pledges 1% of sales to environmental causes through initiatives like 1% for the Planet.
Patagonia aims to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Their motto “We’re in business to save our home planet” drives every decision.
Patagonia revolutionised outdoor apparel with technical designs focused on environmental conservation. It was among the first to switch to organic cotton and promote repair and recycling of gear to combat waste in the industry.
If you are visiting from Ireland, visit our Irish site here for Patagonia.
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