During its last 50 years in business, Patagonia has sought to challenge the accepted model of capitalism by demonstrating that doing the right thing for people and planet makes for good and profitable business. Today Patagonia’s commitment to our home planet holds strong, as it seeks to pioneer solutions to the footprint of the apparel industry, and advocate for the role of business in holding governments to account in this time of environmental crisis.
Unfashionable
Built for years, not seasons. Patagonia has never cared much for trends or fashion. They care about making goods that are multifunctional, repairable, and timeless. Because the longer it stays in play, the better it is for the earth.
Shitthropocene film
Patagonia turns a brutally honest eye on humanity's consumption habits, how everything is turning to sh*t, and why the want for more might destroy us all. Welcome to the age of cheap crap. Everyone is making and buying too much. Watch now
Iron Clad
Patagonia gear is built for generations of fun. Made for a good time and a long time. Help our planet by keeping stuff in use for longer and reducing consumption. Buy less, repair more, and trade in gear you no longer need. Find Out More
PATAGONIA HISTORY
Founded in 1973 by climber Yvon Chouinard, Patagonia has always sought to protect our wild playgrounds whilst responsibly building the clothing and equipment to enjoy them with a minimal footprint. Still owned today by Yvon, Patagonia continues to experiment by building innovative products, searching for solutions to the apparel industry’s footprint, and supporting grassroots environmentalism. Read more
WHAT PATAGONIA STANDS FOR
1% for the planet
Since 1985 Patagonia has donated over $145m to grassroots environmental activism through its commitment to 1% for the Planet.
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Patagonia Action Works
A digital platform that enables citizens to connect with local grassroots groups working on solutions to the climate crisis.
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Fair Trade Certification
Fair Trade Certification ensures that garment workers are treated fairly and receive a premium for their labour.
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Patagonia
Patagonia, a pioneer in sustainable outdoor gear, continues to set the standard for high-performance ski and snowboard clothing.
Their commitment to environmental responsibility is evident in their use of recycled materials and eco-friendly manufacturing processes, making them a top choice for environmentally conscious snow enthusiasts.
The brand's ski and snowboard collection offers a comprehensive range of products designed to withstand the harshest winter conditions. From technical jackets and pants to versatile layering pieces, Patagonia's gear is built to keep riders warm, dry, and comfortable on the slopes. Their innovative designs incorporate features like GORE-TEX membranes for superior waterproofing, RECCO reflectors for added safety, and strategically placed ventilation zips for temperature regulation.
Patagonia's attention to detail extends to their fit and functionality. Women's ski wear is tailored to flatter while allowing for unrestricted movement, while men's options prioritise durability and performance. The brand also caters to younger riders with a range of kids' ski and snowboard clothing that doesn't compromise on quality or style.
What sets Patagonia apart is their unwavering commitment to sustainability and social responsibility. Their Ironclad Guarantee ensures the longevity of their products, encouraging customers to repair and reuse rather than replace. This ethos, combined with their support for grassroots environmental activism, makes Patagonia more than just a clothing brand – it's a movement towards a more sustainable future for snow sports and beyond.
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