Patagonia’s mission: We’re in business to save our home planet.
Patagonia has long been at the cutting edge of innovative performance gear. But it’s their sustainable approach that sets them apart. Whether they’re turning plastic bottles into eye-catching waterproof jackets or channelling profits into environmental projects, Patagonia’s mission is clear. Expect serious gear that does serious good.
Patagonia appreciate that all life on earth is under threat of extinction. We aim to use the resources we have—our business, our investments, our voice and our imaginations—to do something about it.
Patagonia grew out of a small company that originally made tools for climbers. Today alpinism remains at the heart of a business that still makes clothes for climbing as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running.
At Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet we donate our time, services and 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.