Patagonia exists to demonstrate that in the current accepted model of capitalism, doing the right thing makes for good and profitable business. Guided by founder Yvon’s design philosophy of simplicity, your Patagonia gear is forged on the big walls of Fitzroy, the powder of Jackson Hole, and the surf of Peahi. This rigorous testing combined with industry-leading supply chain transparency, Fair Trade Certification, and a commitment to supporting Environmental Grassroots Activism means your Patagonia gear seeks to cause no unnecessary harm. If it’s broke, they’ll fix it! The Iron Clad Guarantee applies to all Patagonia product ensuring your favourite piece stays in play longer for the benefit of yourself and the planet. Read more