Inspirational Stories

We hit up our friends at GB Snowsport to find out what the athletes are listening to when they’re not busy winning medals – and they didn’t disappoint. Always wanted to know what’s happening in an athlete’s head? Now’s your chance.

In 1982, Snow+Rock was born from an obsession with snowsports, and that obsession continues to drive everything we do. We're proud to be pioneers in our industry, only bringing you quality gear from the best brands in the business, from major players to future favourites. This is the story of the pioneering roots we grew from, and how we got to where we are now.

Two guys, 161 miles, a bear and a touch of magic on the AT

Two decades after its first event, the Freeride World Tour has grown into a worldwide platform that showcases the very best of freeriding. Partnered with a core brands within the freeride industry, Peak Performance, this year’s tour looks to be bigger and better than before.

Patagonia are the first in the industry to make all shell jackets with recycled materials, and sew them all in Fair Trade Certified Factories – and we think that’s pretty great. So we’re celebrating Patagonia’s commitment to sustainability without compromise on performance, and their relentless push to save our home planet. Shell, Yeah!

This season, we are proud to welcome back our old friends Haglöfs to Snow+Rock with their brand new spring and summer range. With over 100 years of heritage, this Swedish brand are defined by quality and durability as much as their commitments to sustainability, not to mention their founder Wiktor, who did not consider himself the outdoorsy type.