Born Entrepreneurs, Unnatual Outdoorsmen
Born in 1886, Wiktor Haglöf grew up on a farm in Dalvik, Sweden, where he soon realised that he did not want to follow in his father Gustaf’s footsteps, travelling long distances in challenging conditions to sell produce from their family homestead.
Wiktor did, however, inherit his father’s inventive knack (Gustaf devised his own compass to better-navigate the perilous Lake Dunn next to the farm) and spot a demand for durable, comfortable backpacks for local farm and forestry workers and school children.
In 1914, Wiktor crafted his first backpack in a farmhand’s cabin and sold his first design to a gunsmith. He soon employed the assistance of his neighbour, Maria Långberg, who had her own sewing machine, before adding hammocks and a rye crispbread grinder (another family invention used as an alternative for soaking bread for toothless people) to his range by 1916.
Our new season collection is lightweight and highly durable with the latest waterproof and breathable technology, so that you stay cool and dry when you’re hiking, trekking and trail running in warm spring and summer weather.
The Men’s L.I.M. Versa Jacket is constructed with Gore-Tex Paclite fabric, which is lightweight and easy to stuff into your pack when the sun’s out, while the Women’s Boa Q Hood four-way FlexAble material provides eco-friendly water and wind resistance, with excellent breathability for demanding trekking.
The Men’s and Women’s Ridge II Tee are both sweat-wicking with a sustainable anti-odour treatment made from volcanic ash, which cleverly captures odours and releases them in the wash to keep you feeling fresher for longer.
When you’re on track to live a life that doesn’t feel quite right, you have two choices. Carry on and pretend that all is right in the world or, make a change. It was three young friends that decided it was time to make a change not only in their own lives but in the lives of future generations and this is why the buying team at Snow+Rock have added Picture to the collection for this season.