Burton is a leading snowboard brand founded in 1977 by Jake Burton Carpenter in Vermont. Jake pioneered snowboard design and manufacturing, transforming snowboarding from a backyard hobby into a global sport and industry icon.

Burton designs and manufactures snowboards, boots, bindings, outerwear, helmets, bags, goggles, and technical accessories. The brand’s products are known for innovation, durability, and their focus on progression for every level of rider, from beginners to professionals.

Burton has been instrumental in the evolution of snowboarding. It campaigned for resorts to allow snowboards, organised competitions like the U.S. Open, and led technological advancements in snowboard gear, making the sport accessible and respected worldwide.

Always read care labels and guidelines for each item. Store snowboards and outerwear dry and clean, regularly check gear for wear or damage, and contact customer service for maintenance tips and warranty support.

Burton stands out for its commitment to quality, rider-led innovation, and the community spirit of snowboarding. Choosing Burton means getting gear trusted by top athletes, backed by decades of expertise and a passion for the sport.