Burton

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Discover Burton at Snow + Rock, the brand that sparked the snowboarding revolution since 1977. Founded by Jake Burton Carpenter, Burton designs and produces high-quality snowboards, boots, bindings, outerwear, and accessories that define the sport. Known for performance and innovation, Burton gear is built for riders of all levels, from beginners to pros, offering durability, control, and comfort on the slopes.

Burton led the industry in bringing snowboarding to mainstream ski resorts and continues to push product development by listening closely to riders. Their range covers freeride, freestyle, park, and carving boards, each crafted with smart technology for maximum responsiveness and fun. Whether you’re carving fresh powder or hitting the park, Burton’s gear helps you snowboard with confidence and style.

At Snow + Rock, find Burton's trusted snowboard equipment and apparel, backed by a legacy of progression and passion. Explore innovative designs, advanced materials, and vibrant styles that keep you riding strong season after season. Burton isn’t just gear, it’s a lifestyle, built by riders for riders, embracing every moment on the mountain. Shop the Burton collection today and get ready to ride your best run yet.

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Burton is a leading snowboard brand founded in 1977 by Jake Burton Carpenter in Vermont. Jake pioneered snowboard design and manufacturing, transforming snowboarding from a backyard hobby into a global sport and industry icon.

Burton designs and manufactures snowboards, boots, bindings, outerwear, helmets, bags, goggles, and technical accessories. The brand’s products are known for innovation, durability, and their focus on progression for every level of rider, from beginners to professionals.

Burton has been instrumental in the evolution of snowboarding. It campaigned for resorts to allow snowboards, organised competitions like the U.S. Open, and led technological advancements in snowboard gear, making the sport accessible and respected worldwide.

Always read care labels and guidelines for each item. Store snowboards and outerwear dry and clean, regularly check gear for wear or damage, and contact customer service for maintenance tips and warranty support.

Burton stands out for its commitment to quality, rider-led innovation, and the community spirit of snowboarding. Choosing Burton means getting gear trusted by top athletes, backed by decades of expertise and a passion for the sport.