KJUS
Alpine ski champion Lasse Kjus didn't set out to change the ski apparel industry.
He simply felt that functionality and performance were more important than fashion for a full day on the mountain facing the elements. As it turns out,
his desire for functional apparel not only filled a gap, it created a brand.
KJUS was forged through a passion to enable people to reach the absolute top of their game.
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Kjus
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