Snow+Rock at Selfridges


Wintersports equipment and clothing available between October and April, please enquire outside this period.

We're delighted to announce the opening of the Snow+Rock concession store on the lower ground floor of Selfridges, voted best department store in the world!*

Snow+Rock Selfridges showcases a unique ‘house of brands’ style concession, featuring a comprehensive range of outdoor and winter sports clothing and equipment from a selection of our favourite brands. In store you'll find a customisation boot lab and kid’s department, as well as the expert store staff and master bootfitters who are passionate about their sports.

*Selfridges voted "Best Department Store in the World" - Global Department Store Summit 2012.

NB Only purchases made in the Snow+Rock Selfridges concession can be returned or exchanged here.

Customer Facilities

  • Car Parking
  • The car park is at the rear of the Selfridges. Access is via Edward Mews, off Duke Street.
  • Wheelchair Access
  • The store has full wheelchair access.
  • Café
  • There is a variety of cafés and restaurants to choose from in Selfridges.
  • Customer Toilets
  • There are fully accessible toilets throughout the store.


  • Ski/Snowboard Mounting
  • This store can offer in-store ski/snowboard mounting when you buy skis from the store or online (with a valid receipt). See our servicing guide for more details.
  • Boot Fitting + Repairs
  • This store can offer in-store boot fitting and repairs. See our servicing guide for more details.
  • Footbed Moulding
  • This store can provide custom footbed moulding for your ski boots, running shoes and hiking boots

View Snow+Rock at Selfridges in a larger map

Opening Hours

Monday - Saturday
9:30am - 8pm
Thursday late night
9:30am - 9pm
11:30am - 6pm*

*11:30am - 12pm browsing hours only

Christmas Hours

21st - 23rd Dec
9am - 10pm
Christmas Eve
9am - 5:30pm
Christmas Day
Boxing Day
9am - 9pm
27th Dec
11am - 5:30pm
28th Dec
9:30am - 9pm
29th - 30th Dec
9:30am - 9pm
New Years Eve
9:30am - 5pm
New Years Day
11am - 9pm


Selfridges & Co (Lower Ground Floor)
400 Oxford Street
United Kingdom

Contact Details


Tel: 02073183363

Management Team

  • Manager: Jonathan Sumner
  • Assistant Manager: Paul Farley


  • Equipment supervisor: Yann Renault
  • Clothing supervisor: Vlad Vitkov