Atomic was founded in 1955 in the Austrian Alps by Alois Rohrmoser. The brand stands for driving skiing forward, making high-quality equipment for everyone, from beginner skiers to professional athletes competing on the world stage.

Atomic is renowned for its ski equipment, including alpine skis, touring skis, cross-country skis, ski boots, bindings, helmets, ski poles, goggles, and protective gear. Their gear is used by Olympic athletes and recreational skiers alike, emphasising performance, safety, and innovation.

To select the right Atomic skis, consider your preferred terrain, skiing style, and skill level. Atomic offers models for piste, powder, and versatility, while factors like ski waist, radius, rocker, and length should match your intended use. Consult sizing guides or our in-store experts for tailored recommendations.

Atomic supports a global athlete community, including top names like Hermann Maier, Mikaela Shiffrin, and Chris Benchetler. Their feedback and achievements drive product innovation and help Atomic deliver gear trusted at the highest levels of competition.