Who founded Norrøna and when was the company established?

Norrøna was founded in 1929 by Norwegian outdoor enthusiast Jørgen Jørgensen. From its beginnings crafting leather straps and canvas backpacks, it has evolved into a leading outdoor brand renowned for durable, high-performance gear suited to Norway’s rugged environment.

What types of products does Norrøna offer?

Norrøna produces technical outerwear, backpacks, base layers, and accessories tailored for activities like skiing, snowboarding, mountain biking, hiking, and arctic surfing. Their collections focus on functionality, durability, and protection in extreme conditions.

What is Norrøna known for in outdoor apparel?

Norrøna pioneered Europe’s first GORE-TEX jacket and is famous for its vibrant colours, innovative designs, and adaptable layering systems. Their flagship snow suit, the Lofoten, is widely used for freeriding and has inspired many similar designs.

What is the design philosophy of Norrøna?

Known for “loaded minimalism,” Norrøna blends functional design with sleek aesthetics. Products are rigorously tested in-house and outdoors, focusing on user needs and feedback from professional athletes to set industry standards.

Norrona Ski Clothing, Ski Jackets + More

The fourth generation, Norwegian family owned company, Norrøna, is steeped in creating quality products that are designed for function and suited for outdoor adventure. The combination of function and quality is the guiding principle that Norrøna has, to this day, pursued.

Established in 1929 by Jørgen Jørgensen, a Norwegian outdoor enthusiast, Norrøna is a family-owned and family-run brand that strives to create the best possible products for hiking, mountaineering, ski, snowboard, arctic surf, mountain biking and hunting. They were the first to introduce Gore-Tex into Europe in 1977, and have lead the way in fabric development and product innovation over the 40 years since. The highly technical and versatile products use Gore-Tex to ensure a reliable waterproofness and breathability, ideal for those who spend their time in the backcountry.

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Explore Norrona at Snow + Rock, a premium Norwegian outdoor brand with nearly a century of experience since 1929. Norrona is known for designing ski wear and outdoor gear built to handle Norway’s harshest conditions with reliability and style. Their range includes insulated jackets, pants, base layers, and accessories that combine durable materials, innovative weatherproof fabrics like Gore-Tex, and ergonomic designs for superior comfort and protection on the mountain.

Norrona’s commitment to quality shows in their thoughtful details, such as taped seams, reinforced areas, and adjustable ventilation, that keep you warm and dry in any weather. Tested rigorously in extreme environments, these products support all types of skiing and winter adventures with smart functionality and clean, minimalist looks.

Still family-run, Norrona blends traditional craftsmanship with modern technology, using sustainable materials wherever possible to respect nature while delivering top-tier performance. At Snow + Rock, explore Norrona’s collection for gear that balances endurance, comfort, and a timeless Scandinavian style, perfect for skiers who want reliable, high-performance apparel built without compromise.

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