Norrona brand page. A person standing on a cliff looking at the lakes below
The fourth generation, Norwegian family owned company, Norrøna, is steeped in creating quality products that are designed for function and suited for outdoor adventure. The combination of function and quality is the guiding principle that Norrøna has, to this day, pursued.

 

Established in 1929 by Jørgen Jørgensen, a Norwegian outdoor enthusiast, Norrøna is a family-owned and family-run brand that strives to create the best possible products for hiking, mountaineering, ski, snowboard, arctic surf, mountain biking and hunting. They were the first to introduce Gore-Tex into Europe in 1977, and have lead the way in fabric development and product innovation over the 40 years since. The highly technical and versatile products use Gore-Tex to ensure a reliable waterproofness and breathability, ideal for those who spend their time in the backcountry.

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Discover Norrona at Snow + Rock, a brand that sets the standard for performance, comfort, and durability on the mountain. Designed to take on the toughest alpine conditions, Norrona’s range includes ski jackets, pants, base layers, and accessories that blend technical innovation with timeless style.

Every piece is built for adventure, using advanced materials like GORE‑TEX for waterproof protection, lightweight insulation for warmth, and ergonomic fits that move naturally with your body. Attention to detail shows in features such as taped seams, reinforced panels, and adjustable ventilation that keep you warm, dry, and comfortable through changing conditions.

Sustainable materials and responsible production sit at the heart of Norrona’s design philosophy, giving you gear that performs exceptionally while treading lightly on the planet. With clean lines and minimalist Scandinavian styling, Norrona delivers kit that’s as reliable as it is refined – perfect for skiers who demand top performance from their apparel.

Norrøna was founded in 1929 by Norwegian outdoor enthusiast Jørgen Jørgensen. From its beginnings crafting leather straps and canvas backpacks, it has evolved into a leading outdoor brand renowned for durable, high-performance gear suited to Norway’s rugged environment.

Norrøna produces technical outerwear, backpacks, base layers, and accessories tailored for activities like skiing, snowboarding, mountain biking, hiking, and arctic surfing. Their collections focus on functionality, durability, and protection in extreme conditions.

Norrøna pioneered Europe’s first GORE-TEX jacket and is famous for its vibrant colours, innovative designs, and adaptable layering systems. Their flagship snow suit, the Lofoten, is widely used for freeriding and has inspired many similar designs.

Known for “loaded minimalism,” Norrøna blends functional design with sleek aesthetics. Products are rigorously tested in-house and outdoors, focusing on user needs and feedback from professional athletes to set industry standards.


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