Poivre Blanc

Poivre Blanc was founded in 1984 by French entrepreneur Danny Sebright in Marseille. Initially focusing on bright, sporty apparel, the brand expanded into high-performance ski wear by 1989, combining the latest technology with elegant and stylish designs aimed at women and children.

Poivre Blanc specialises in fashionable, technically advanced ski and après-ski clothing, including jackets, pants, fleeces, and accessories for women and children. Their collections emphasise a sleek silhouette, superior comfort, warmth, and breathability for active winter lifestyles.

The brand is known for its elegant fits, attention to detail, and technical fabrics that deliver high performance on the slopes. Their designs often include stretch fabrics for freedom of movement combined with waterproof, breathable materials to keep skiers warm and dry.

Poivre Blanc is favoured by professional ski teams, such as the Swiss National Skicross and Ski Aerial teams, and high-profile clients including celebrities and royalty. The brand balances technical excellence with chic fashion appeal.

Poivre Blanc combines French elegance with Dutch-inspired fits, offering timeless, sophisticated styles that perform in demanding alpine environments while ensuring customers look stylish on and off the slopes.

Poivre Blanc’s reputation for combining high-performance technical wear with fashionable and sophisticated design makes it a preferred choice for families and athletes wanting style without compromising on function.