On Brand Page

ABOUT ON

Despite only being founded in 2010, On is a global powerhouse of running. Having set out to revolutionise running, their shoes, with their innovative CloudTec technology, are now a go-to for professionals and amateurs alike.  

 

The Swiss company's technoloy is based around soft landings and explosive take offs, they call it 'Running On Clouds'. Every one of their shoes has a form of the CloudTec midsole, though they sometimes vary in number and build, which makes them lighter, faster and more agile.

 

On have been making waves since they began with a 2011 study by the Swiss Federal Institute of Technology proving that runners wearing On had lower pulse rates and lower blood lactate levels.

 

Since then they've won multiple industry awards while their athletes have won Olympic and World Championship medals and broken the Ironman world record. And they've even partnered with compatriot Roger Federer to help develop the brand even further.

Watch - The New Cloudflow

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On

On running shoes stand out for their unique CloudTec® sole technology, which cushions every landing with hollow pods that compress and then spring back to propel each stride forward. This design achieves a delicate balance of soft landings and responsive take-offs, making road running feel smooth and energised. Lightweight yet supportive, On shoes often feature a Speedboard embedded in the midsole that promotes a natural running gait and efficient energy transfer. Breathable mesh uppers keep feet cool while maintaining a secure fit, with a narrower heel and generous toe box for comfort. Models like the Cloudswift and Cloudsurfer offer plush cushioning with good support, appealing to runners seeking a softer, yet dynamic ride. Sustainability is also a focus, with some uppers made from recycled materials. Known for combining Swiss engineering with style and function, On running shoes cater well to runners looking for lightweight, cushioned, and responsive footwear.
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