In 1946, Odd Roar Lofterød founded ODLO. His motto in life and sport is "always be one step ahead". This has led ODLO to become the leading technical underwear company in Europe. Today, Odlo’s is a firmly established active sportswear company and their three-layer principle has been adopted industry-wide. The first layer, the underwear, is designed to ensure optimum moisture management. The second layer helps to regulate the wearer's temperature, while the third layer provides protection from wind and rain.
For several years, ODLO has been committed to reducing its environmental impact: 70% of production is based in Europe and by 2022, 75% of materials will be eco-responsible. Odlo thus meets the highest standards of comfort and quality by offering Running, Trail, Cycling, Outdoor and Cross-Country Skiing ranges following a principle of absolute technicality. Since 2016, Odlo is the official partner and supplier of the French Nordic ski teams.
Quality, comfort and durability are the watchwords of the ODLO brand. Each product reflects its growing commitment to the environment. Currently, 51% of the models are made from recycled polyester and sustainable materials. But the brand wants to go even further. Goal 2030: Use 100% sustainable materials.
If there's one category in which ODLO is making rapid progress toward its goal, it's base layers. As a recognized expert in Base Layer, 86% of the number of models and 93% of the total production volume are made from recycled and natural sources.