Alpine ski champion Lasse Kjus didn't set out to change the ski apparel industry. He simply felt that functionality and performance
were more important than fashion for a full day on the mountain facing the elements. As it turns out, his desire for functional apparel not only filled a gap, it created a brand. KJUS was forged through a passion to enable people to reach the absolute top of their game. Perform better. Feel better. Live better.
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Kjus
Discover Kjus at Snow + Rock, a ski wear brand born from the vision of legendary Norwegian ski champion Lasse Kjus
and Swiss entrepreneur Didi Serena in 2000. Known for pioneering stretch fabrics in ski apparel, Kjus focuses on providing ultimate freedom of movement, comfort, and style on the mountain. Their collection includes jackets, pants, and layers crafted with advanced technical fabrics that offer excellent stretch, thermal control, and weather protection to keep you warm and agile in all conditions.
Kjus ski wear highlights ergonomic cuts and lightweight insulation that enable skiers to perform with confidence and precision. Whether you're carving groomed runs or tackling rugged slopes, Kjus combines performance and subtle style suited for both alpine adventures and everyday winter wear. The brand also offers versatile pieces designed for vibrant or muted preferences, ensuring professional-level quality across its range. At Snow + Rock, shop Kjus for ski clothing that brings together innovation, comfort, and sleek design.
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Kjus was founded in 2000 by Norwegian alpine ski champion Lasse Kjus. Frustrated with limitations in existing ski apparel, he aimed to create premium, highly flexible, and technically innovative sportswear that enhances freedom of movement and weather protection for athletes.
Kjus specialises in premium technical ski and golf apparel, including jackets, pants, base layers, and mid-layers. Their products are designed for high performance, comfort, and durability, blending cutting-edge fabrics with athlete feedback.
Kjus pioneered stretch technology in skiwear, delivering exceptional freedom of movement combined with lightweight, breathable, and weather-resistant materials suited for both athletic and lifestyle use.
Kjus is pronounced "shu-ss," reflecting its Norwegian origins, named after the brand’s founder Lasse Kjus.
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