three people walking down trail path


We’ve been trekking for more than 50 years; I hope we never get there.

Founded in a small Swedish town over 50 years ago, Fjällräven have always had an unchanging mission: to make it easier for everyone to get out there and enjoy the outdoors. With this mission comes a commitment to protecting nature to ensure that this generation, and future generations, can continue to enjoy it.


Every Fjӓllrӓven product is characterised by their functional, durable and timeless designs and the company is best known for its durable and adaptable G-1000® fabric. A hardwearing blend of polyester and cotton, the fabric is incredibly practical for life outdoors and can even be adapted to suit the conditions with Fjӓllrӓven’s natural Greenland Wax. Passionate about protecting the environment that inspires it, Fjӓllrӓven is always looking for new ways to reduce its environmental impact; from its innovative, PFC-free Eco-Shell fabric to its highly ethical and fully traceable Down-sourcing programme.

Woman standing in the country side

Repair & Care

We’re always trying to ensure our products stand the test of time, both physically and emotionally. But a big part of your clothes’ life cycle is in your hands. You can reduce your environmental footprint by reusing, repairing and recycling. Together, we can make a difference.

three people relaxing on a rock

Our Materials

Nature is our constant source of inspiration here at Fjällräven. And this extends to our material choice. Whenever possible we source materials directly from the environment around us.

woman climbing up a mountain

The Fjällräven Way

We love Fjällräven’s sustainability message and commitment to working in a responsible way. To find out more about the great work that Fjällräven are doing to protect our planet click here to read more


In 1960, Åke Nordin founded Fjӓllrӓven in his basement in the Swedish town of Örnsköldsvik. From its very first innovative framed backpacks and lightweight outdoor jackets, Fjӓllrӓven has stayed true to its original mission of making it easier for more people to enjoy and stay comfortable in the great outdoors. Backed by its impressive heritage, the company has continued to grow and develop and its clothing and equipment are now popular with outdoor enthusiasts all around the world.

man and woman walking wearing fjallraven




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