In 1977, well before snowboards were allowed in ski resorts, Jake Burton Carpenter started making snowboard prototypes in a barn in south Vermont. He didn’t do it to be cool, he found a need, tested it and built it. At the time, “snurfers” were a trendy backyard toy, but Jake and the early pioneers saw them as an opportunity to bring the joy of surfing to snow.
With countless snowboard innovations over the years, Burton continue to push the boundaries of snowboarding, both through the world’s best products and supporting the world’s best athletes and events.
Still family owned, Burton has built the snowboard community into something bigger than themselves, arguably becoming snowboarding's most iconic brand in the process.