Fjällräven believe wool knows best. It's renewable, biodegradable, durable, soft to the touch, odour resistant, has natural wicking properties and can outperform many high-tech synthetic fibres.
Wool is also excellent at insulating in cold and wet conditions, and there are two main reasons for that. Firstly, the fibres and yarn are bulky, so they trap air which helps keep you warm. Secondly, as wool is hydrophobic on its surface, water doesn’t stick to it, and the tightly woven yarn also helps it shed water.
Wool is adaptable too. Different breeds produce wool with varying properties meaning Fjällräven can use it for multiple applications throughout their clothing and equipment.
But the production of wool isn’t without its issues, that's why for Fjällräven, wool can’t just be any wool. They want to ensure they know where their wool comes from and its impact on the sustainability of animal welfare, society and the environment. As a result, they currently use three types of wool sources: traceable wool, recovered wool (Re-wool) and recycled wool.