Burton

The story of Burton begins in 1977 when Jake Burton Carpenter, a young entrepreneur with a passion for snow sports, started crafting snowboards in his Vermont barn. This humble beginning would soon spark a revolution in winter sports and lay the foundation for what would become the world's leading snowboarding company. Jake's early experiments with the Snurfer, a rudimentary snowboard precursor, led him to develop innovative designs that would transform the way people interacted with snow-covered slopes.

In those early days, snowboarding was viewed as a fringe activity, often banned from ski resorts. However, Jake's persistence and vision drove him to refine his designs and advocate for the sport's acceptance. The introduction of the first Burton snowboard marked a significant milestone in the industry. Unlike its predecessors, this board featured bindings that allowed riders to secure their feet, providing greater control and manoeuvrability. This innovation would prove crucial in elevating snowboarding from a backyard hobby to a legitimate winter sport.

As Burton snowboards gained traction among enthusiasts, the company continued to push the boundaries of design and technology. Throughout the 1980s, Burton introduced numerous groundbreaking features, such as the first high-back binding and the first twin-tip snowboard. These innovations not only improved performance but also expanded the possibilities of what riders could achieve on the slopes. The twin-tip design, in particular, revolutionised freestyle riding, allowing snowboarders to ride switch and perform a wider range of tricks.

Burton's influence extended beyond equipment design. The company played a pivotal role in promoting snowboarding as a lifestyle and culture. Through sponsorship of events, athletes, and film projects, Burton helped elevate snowboarding from a niche activity to a mainstream winter sport. The Burton US Open, first held in 1982, became one of the most prestigious snowboarding competitions in the world, showcasing the best riders and the latest Burton gear.

As snowboarding gained popularity in the 1990s and 2000s, Burton expanded its product line to cater to a growing and diverse market. The company began producing a wide range of snowboards, Burton snowboard boots, Burton snowboard bindings, and outerwear to suit different riding styles and skill levels. This comprehensive approach to product development ensured that Burton could meet the needs of every snowboarder, from beginners to professional athletes.

Burton's commitment to innovation remained at the core of its philosophy. The company consistently invested in research and development, collaborating with top athletes and materials scientists to create cutting-edge snowboarding equipment. This dedication to advancement resulted in numerous patents and industry-first technologies, such as the Step On binding system, which revolutionised how riders connect to their boards.

The impact of Burton on snowboarding culture cannot be overstated. The company's distinctive aesthetic and branding became synonymous with the sport itself. Burton snowboards, with their eye-catching graphics and superior performance, became coveted by riders around the world. The iconic Burton logo emerged as a symbol of quality and authenticity in the snowboarding community, representing not just a brand but a way of life.

In recent years, environmental responsibility has become a key focus for Burton. The company has made significant strides in sustainable manufacturing practices, using recycled materials and reducing waste in production. Burton's commitment to sustainability extends to its advocacy for protecting winter environments and promoting eco-friendly practices within the snowboarding industry. This holistic approach demonstrates Burton's understanding that the future of snowboarding is intrinsically linked to the health of the planet.

Today, Burton remains a family-owned business, continuing the legacy of its founder. The company's dedication to snowboarding extends beyond product sales, with initiatives like the Chill Foundation providing opportunities for underprivileged youth to experience snowboarding and other board sports. This commitment to growing and nurturing the snowboarding community ensures that Burton's influence will continue to shape the sport for generations to come.

At the heart of Burton's success lies its renowned line of snowboards. Since the company's inception, Burton has been at the forefront of snowboard design, consistently pushing the boundaries of what's possible on the slopes. The evolution of Burton snowboards reflects not only advancements in technology and materials but also a deep understanding of riders' needs and the ever-changing nature of the sport.

Burton offers an extensive selection of snowboards, each designed to excel in specific conditions and riding styles. From all-mountain boards that can handle any terrain to specialised park boards for tricks and jumps, Burton has a board for every snowboarding enthusiast. The company's commitment to innovation is evident in the advanced technologies incorporated into each board.

One of Burton's most significant contributions to snowboard design is the development of various camber profiles. Traditional camber, with its upward arc between the contact points, provides excellent edge hold and pop. However, Burton recognised that different riding styles and conditions could benefit from alternative profiles. This led to the creation of the Flying V rocker profile, a Burton innovation that combines the best aspects of camber and rocker designs. The Flying V offers a responsive ride with enhanced stability and edge control, while also providing improved float in powder.

For freestyle-oriented riders, Burton has developed boards with specific features tailored to park and pipe riding. These boards often incorporate technologies like Squeezebox, which optimises the board's flex pattern for improved pop and control. The Pure Pop camber profile, found on many Burton park boards, provides a lively, responsive feel that's perfect for launching off jumps and pressing on rails.

Burton's expertise in snowboard design extends to all aspects of the mountain. For those who prefer the thrill of off-piste adventures, Burton offers a range of freeride-oriented boards. These models are typically designed with a directional shape, featuring a longer nose than tail for improved float in deep snow. Burton's Family Tree series showcases the company's dedication to creating specialised powder boards, with models that excel in challenging backcountry conditions.

The all-mountain category is where Burton truly shines, producing boards that offer versatility without compromising performance. These boards are designed to handle a variety of terrain and conditions, making them ideal for riders who enjoy exploring different parts of the mountain. Burton all-mountain snowboards typically feature a balanced flex pattern and a shape that performs well both on groomed runs and in powder.

Burton's commitment to sustainability is evident in its snowboard construction. The company has developed eco-friendly technologies like FSC Certified wood cores, which ensure that the wood used in their boards comes from responsibly managed forests. Additionally, Burton has implemented Super Sap epoxy in many of its snowboards, a bio-based resin that reduces the carbon footprint of the manufacturing process without compromising on performance.

The graphics on Burton snowboards are another area where the company excels. Collaborating with artists from around the world, Burton creates visually striking designs that reflect the creativity and individuality of snowboarding culture. From bold, abstract patterns to intricate illustrations, Burton snowboard graphics are works of art in their own right, allowing riders to express their personal style on the slopes.

Burton understands that choosing the right snowboard is a personal decision. To help riders find their perfect match, the company provides detailed information about each board's characteristics, including flex rating, shape, and recommended use. Many snowboard shops offer demo programmes that allow customers to test Burton snowboards before making a purchase, ensuring they find the ideal board for their riding preferences.

As snowboarding continues to evolve, Burton remains at the forefront of board design and technology. The company's ongoing research and development efforts ensure that each new season brings refinements and innovations to its snowboard line. Whether it's experimenting with new materials, refining board shapes, or developing entirely new riding concepts, Burton's commitment to advancing the art and science of snowboarding is unwavering.

In conclusion, Burton snowboards represent the pinnacle of snowboarding technology and design. With a legacy of innovation, a commitment to sustainability, and a deep understanding of riders' needs, Burton continues to shape the future of snowboarding. Whether you're a beginner taking your first turns or a seasoned pro pushing the limits of what's possible on a snowboard, Burton offers a board that will elevate your riding experience and help you carve your own path on the mountain.

Burton snowboard boots are a testament to the company's commitment to innovation and rider comfort. Since the early days of snowboarding, Burton has been at the forefront of boot technology, constantly pushing the boundaries of what's possible in terms of fit, performance, and durability. The evolution of Burton boots reflects a deep understanding of riders' needs and the complex biomechanics involved in snowboarding.

At the core of Burton's boot design philosophy is the perfect balance between comfort and performance. The company recognises that a comfortable boot is essential for long days on the mountain, but this comfort should never come at the expense of responsiveness and control. To achieve this balance, Burton has developed a range of proprietary technologies that set their boots apart from the competition.

One of the key innovations in Burton boot design is the focus on custom fit. The company has developed several heat-mouldable liners that adapt to the unique shape of each rider's foot over time. The Imprint 3 and Imprint 4 liners, found in many Burton snowboard boots, use advanced foam technology that responds to body heat, creating a personalised fit that eliminates pressure points and enhances overall comfort. This custom fit not only improves comfort but also increases performance by providing better board control and reducing foot fatigue.

Burton's commitment to innovation extends to the outer shell of their boots as well. The company utilises a variety of materials and construction techniques to create boots that offer the perfect blend of flexibility and support. Many Burton boots feature a articulated cuff design, which allows for natural ankle flexion without sacrificing lateral support. This design enables riders to maintain a proper stance and achieve optimal power transfer to the board, regardless of the terrain or riding style.

One area where Burton has made significant strides is in boot lacing systems. Recognising that different riders have different preferences when it comes to how they secure their boots, Burton offers several innovative lacing options. The Speed Zone lacing system, for example, uses a series of pulleys and high-strength laces to allow for rapid tightening and loosening of different zones of the boot. This system enables riders to fine-tune the fit of their boots quickly and easily, even with gloves on.

For those who prefer a more traditional approach, Burton offers boots with New England Ropes laces, which are exceptionally durable and provide a classic feel. These laces are designed to maintain tension throughout the day, ensuring a consistent fit from first chair to last run.

Perhaps the most revolutionary lacing innovation from Burton is the Boa Coiler system. This technology uses a dial mechanism to tighten a steel cable that runs through the boot, allowing for precise and even tightening with just a few turns. Some Burton boots feature a dual Boa system, which enables independent adjustment of the upper and lower zones of the boot for a truly customised fit.

The ease of use provided by these lacing systems is not just about convenience; it's about enabling riders to adapt to changing conditions and riding styles throughout the day. Whether you're tightening up for a high-speed run or loosening for a more relaxed park session, Burton's lacing systems allow for quick and easy adjustments on the fly.

Comfort is a top priority in Burton snowboard boots, but performance is equally important. The company has developed several technologies to enhance the riding experience and improve overall performance on the mountain. The ReBounce cushioning system, found in the soles of many Burton boots, provides excellent shock absorption and energy return, reducing fatigue during long days on the mountain. This technology not only improves comfort but also enhances board feel and responsiveness.

Burton's attention to detail extends to the outsoles of its snowboard boots. The company uses high-traction rubber compounds and aggressive tread patterns to provide excellent grip when walking on icy or snowy surfaces. This focus on traction is not just about safety; it's about giving riders confidence in all aspects of their snowboarding experience, from hiking to a backcountry spot to navigating a crowded base area.

In line with Burton's broader commitment to sustainability, the company has made significant efforts to incorporate eco-friendly materials and practices into their boot production. Many Burton boots now feature recycled materials in various components, from the shell to the lining. The use of water-based adhesives in boot construction has also reduced the environmental impact of the manufacturing process.

Burton's boot line caters to a wide range of riders and riding styles. From softer, more forgiving boots ideal for beginners and freestyle riders to stiffer, more responsive models designed for aggressive all-mountain and backcountry riding, Burton offers a boot for every preference and skill level. This diverse range ensures that every rider can find a boot that matches their needs and helps them progress in their snowboarding journey.

In conclusion, Burton snowboard boots represent the perfect fusion of comfort, performance, and innovation. With their focus on custom fit, advanced lacing systems, and performance-enhancing features, Burton boots continue to set the standard in the snowboarding industry. Whether you're a beginner taking your first turns or a seasoned pro pushing the limits of what's possible on a snowboard, Burton offers a boot that will elevate your riding experience and keep you comfortable from first chair to last run.

Burton's expertise in snowboarding equipment extends beyond hardware to include a comprehensive line of outerwear. The company's snowboard jackets and snowboard pants are designed to provide optimal protection against the elements while allowing for unrestricted movement on the mountain. Burton offers a wide variety of jacket and pant styles, from lightweight shells for spring riding to heavily insulated options for the coldest winter conditions.

At the heart of Burton's outerwear technology is the DRYRIDE fabric. This proprietary material is engineered to provide excellent waterproofing and breathability, ensuring that riders stay dry and comfortable in various weather conditions. DRYRIDE fabrics are available in different weights and constructions, allowing Burton to create jackets and pants suited for specific riding styles and temperatures.

For riders who demand the highest level of weather protection, Burton offers jackets and pants featuring GORE-TEX technology. GORE-TEX is renowned for its exceptional waterproofing and breathability, making it an ideal choice for snowboarders who ride in challenging conditions. Burton's GORE-TEX outerwear often incorporates additional features like fully taped seams and water-resistant zippers to provide comprehensive protection against moisture.

Insulation is another area where Burton excels in outerwear design. The company utilises a range of insulation types, including synthetic materials like Thermolite and PrimaLoft, as well as responsibly sourced down. Burton's Thermolite insulation is particularly noteworthy for its excellent warmth-to-weight ratio and ability to retain heat even when wet. For riders who prefer a more eco-friendly option, Burton offers jackets and pants with recycled insulation materials, aligning with the company's commitment to sustainability.

Burton snowboard jackets and snowboard pants often feature a range of rider-friendly details that enhance functionality on the mountain. Powder skirts, for example, help prevent snow from entering the jacket during deep powder runs or falls. Pit zips allow for quick ventilation during high-intensity riding or warmer conditions. Multiple pockets, including dedicated spaces for goggles, media devices, and lift passes, provide convenient storage options for essential gear.

The company's attention to detail extends to the hood design of its snowboard jackets. Many Burton jackets feature adjustable, helmet-compatible hoods that provide excellent coverage without restricting visibility. Some models incorporate a unique "Contour" hood design that moves with the rider's head, ensuring unobstructed peripheral vision even when fully zipped up.

For snowboard pants, Burton offers various fits and styles to suit different preferences and riding styles. Baggy fits provide a classic snowboarding look and allow for maximum layering, while slim fits offer a more streamlined silhouette for those who prefer a modern aesthetic. The company also produces pants with articulated knees and gusseted crotches, enhancing mobility for tricks and deep carves.

One of Burton's innovative features in snowboard pants is the Living Lining technology. This smart fabric adapts to changing body temperatures, helping to regulate warmth and moisture. When riders heat up, the lining's pores expand to release excess warmth, and when they cool down, the pores contract to trap heat, ensuring consistent comfort throughout the day.

In terms of style, Burton snowboard jackets and pants offer something for every taste. From classic, understated designs to bold, eye-catching patterns and colours, Burton's outerwear line reflects the diverse and creative nature of snowboarding culture. The company often collaborates with artists and designers to create limited edition pieces that blur the line between functional outerwear and wearable art.

Burton's commitment to sustainability is evident in their outerwear production as well. The company has made significant strides in using recycled materials in their jackets and pants. Many Burton outerwear pieces now feature fabrics made from recycled plastic bottles, reducing environmental impact without compromising on performance or style. This eco-friendly approach extends to the use of PFC-free water repellent treatments and responsibly sourced down, demonstrating Burton's holistic approach to environmental stewardship.

The integration between Burton jackets and pants is worth noting. Many models feature a jacket-to-pant interface system, which allows riders to connect their jacket and pants to create a seamless barrier against snow ingress. This is particularly useful on deep powder days or during inevitable tumbles on the slopes. This system not only enhances protection but also adds versatility to Burton's outerwear offerings.

For those riding in variable conditions, Burton offers jackets and pants with built-in ventilation systems. Mesh-lined zip vents on the inner and outer thighs of pants and underarm vents on jackets allow riders to quickly dump heat during high-intensity runs or on warmer spring days. This adaptability ensures that Burton outerwear can perform comfortably across a wide range of temperatures and riding styles.

Burton's outerwear line also includes a comprehensive range of women's-specific jackets and pants. These pieces are tailored to fit the female form while offering all the technical features found in the men's line. Burton recognises that women snowboarders demand the same level of performance and style as their male counterparts, and their women's outerwear reflects this commitment to equality on the mountain.

In conclusion, Burton snowboard jackets and pants represent the pinnacle of winter sports outerwear. By combining cutting-edge technologies, thoughtful design features, and a keen eye for style, Burton has created a line of outerwear that performs as good as it looks. Whether you're making your first turns on the bunny slope or dropping into a backcountry couloir, Burton's jackets and pants provide the protection, comfort, and functionality needed to make the most of your time on the mountain.

Burton snowboard bindings are the critical link between rider and board, playing a vital role in translating a snowboarder's movements into precise control over their equipment. Burton has been at the forefront of binding technology since the early days of snowboarding, consistently pushing the boundaries of design and performance. The company's binding philosophy centres on creating a seamless connection that enhances board feel while providing the necessary support and response for various riding styles.

One of the most significant innovations in Burton's binding line is the EST (Extra Sensory Technology) system. EST bindings are designed to work with Burton boards featuring The Channel mounting system. This unique interface allows for infinite stance width and angle adjustments, giving riders unprecedented control over their setup. EST bindings also feature a minimalist baseplate design that enhances board flex and improves overall feel underfoot. This system not only provides superior adjustability but also reduces the overall weight of the binding, contributing to a more responsive and agile ride.

For riders using boards without The Channel, Burton offers Re:Flex bindings. These bindings feature a flexible baseplate that allows the board to flex more naturally underfoot, enhancing overall board feel and performance. Re:Flex bindings are compatible with the traditional 4x4 and 3D mounting patterns found on most snowboards, making them a versatile option for riders with multiple boards or those who prefer non-Burton decks.

Burton's commitment to innovation is further exemplified by their highback designs. Many Burton bindings feature tool-free forward lean adjustment, allowing riders to quickly customise their stance for different terrain or riding styles. Some models incorporate asymmetric highbacks that are shaped to match the anatomy of the rider's legs, providing enhanced support and comfort. This attention to detail in highback design contributes to improved response and reduced fatigue during long days on the mountain.

Burton's focus on rider comfort is evident in their strap designs. The company offers several strap options, each tailored to different preferences and riding styles. The Hammockstrap, for example, features a minimalist design that wraps around the boot for a secure and comfortable fit. This innovative strap distributes pressure evenly across the boot, eliminating hot spots and enhancing overall comfort. The Supergrip Capstrap is contoured to fit perfectly over the toe of the boot, providing excellent hold without creating pressure points.

Ankle straps often incorporate EVA padding for added comfort, while buckles are designed for easy operation even with gloves on. These thoughtful design elements ensure that riders can make quick adjustments on the fly, allowing them to focus on their riding rather than fiddling with equipment.

For riders who prioritise quick and easy entry and exit, Burton offers the revolutionary Step On binding system. This groundbreaking design allows riders to simply step into their bindings and click in, eliminating the need for traditional straps. Step On bindings work in conjunction with compatible Burton boots, creating a seamless interface that doesn't sacrifice performance or security. This system has been a game-changer for many riders, particularly those who value efficiency and convenience.

Burton bindings come in a range of flexes to suit different riding styles and preferences. Softer flexing bindings are ideal for beginners and freestyle riders who prioritise manoeuvrability and a forgiving feel. These bindings allow for easier tweaks and presses, making them perfect for park and jib enthusiasts. On the other hand, stiffer bindings cater to more advanced riders who demand responsive performance and support for aggressive riding. These stiffer models excel in high-speed carving and big mountain riding, providing the stability and power transmission needed for challenging terrain.

Burton understands that every rider has unique needs and preferences. To cater to this diversity, the company offers a wide range of customisation options in their bindings. Many Burton bindings feature adjustable heelcups, allowing riders to centre their boots perfectly over their boards. This adjustability ensures optimal leverage and response, regardless of boot size or riding style.

The company's commitment to sustainability is evident in their binding production as well. Burton has made efforts to incorporate recycled materials into their bindings, reducing environmental impact without compromising on performance. Some models feature baseplates and highbacks made with recycled content, aligning with Burton's broader sustainability initiatives. This eco-friendly approach extends to the packaging and production processes, demonstrating Burton's holistic commitment to environmental responsibility.

For female riders, Burton offers a comprehensive line of women's-specific bindings. These models are designed to accommodate the unique characteristics of women's boots and riding styles, with features like narrower heel cups and shorter highbacks. This gender-specific approach ensures that female riders can enjoy the same level of performance and comfort as their male counterparts, without having to compromise on fit or function.

Burton's attention to detail extends to the little things that can make a big difference on the mountain. Many of their bindings feature padded footbeds with B3 Gel inserts, which help to absorb vibrations and reduce fatigue during long days of riding. This focus on dampening technology not only enhances comfort but also improves overall ride quality, particularly on choppy or uneven terrain.

In conclusion, Burton snowboard bindings represent the pinnacle of snowboarding technology and design. With their focus on innovation, comfort, and customisation, Burton bindings continue to set the standard in the snowboarding industry. Whether you're a beginner looking for a forgiving setup or a pro rider pushing the limits of what's possible on a snowboard, Burton offers a binding solution that will help you take your riding to the next level. The crucial connection between rider and board has never been stronger, thanks to Burton's relentless pursuit of binding perfection.

Burton's commitment to providing a complete snowboarding experience extends beyond boards, boots, bindings, and outerwear to a wide range of accessories that enhance comfort, performance, and style on the mountain. These accessories are designed to complement Burton's core products, ensuring that riders have everything they need for a successful day on the slopes.

One of the most essential accessories for any snowboarder is a good bag or snowboard backpack, and Burton offers a variety of options to suit different needs. The Burton snowboard bag line includes everything from simple board sleeves for day trips to padded, wheeled bags designed for air travel. These bags often feature multiple compartments for organising gear, reinforced construction to protect boards during transit, and ergonomic designs for easy carrying. The attention to detail in Burton's bag designs reflects the company's understanding of the practical needs of snowboarders, from weekend warriors to globe-trotting pros.

For those who prefer to travel light, Burton produces a range of snowboard backpacks tailored specifically for on-mountain use. These packs, such as the popular Day Hiker series, often include features like board-carrying straps, insulated hydration sleeve compartments, and easy-access pockets for goggles and other essentials. Many Burton backpacks also incorporate avalanche safety features, making them suitable for backcountry adventures. This versatility ensures that riders can carry everything they need for a full day of riding, whether they're hitting the resort or venturing into the backcountry.

Protection is paramount in snowboarding, and Burton offers a range of protective gear to keep riders safe on the mountain. This includes impact shorts with integrated padding to protect the hips and tailbone, as well as wrist guards designed to reduce the risk of injury during falls. For those venturing into the backcountry or riding in avalanche-prone areas, Burton produces avalanche safety gear such as shovels and probes, often designed to integrate seamlessly with their backpacks. This comprehensive approach to safety equipment demonstrates Burton's commitment to rider well-being across all aspects of the sport.

Burton's accessory line extends to the often-overlooked but essential items that can make or break a day on the mountain. This includes a variety of gloves and mittens, ranging from lightweight spring designs to heavily insulated models for the coldest days. Many Burton gloves incorporate touchscreen-compatible materials, allowing riders to use their smartphones without exposing their hands to the cold. This blend of functionality and convenience is a hallmark of Burton's approach to accessory design.

Layering is crucial for comfort while snowboarding, and Burton offers a comprehensive range of base layers and mid-layers. These garments are designed to work in harmony with Burton outerwear, providing moisture-wicking properties and insulation where needed. From merino wool base layers to synthetic fleece mid-layers, Burton ensures that riders can create the perfect layering system for any conditions. This attention to the entire clothing system demonstrates Burton's holistic approach to rider comfort and performance.

For those looking to personalise their gear or perform quick repairs on the mountain, Burton produces a range of tools and accessories. This includes multi-tools specifically designed for snowboard maintenance, allowing riders to make adjustments to their bindings or tighten loose screws on the go. Burton also offers a variety of stomp pads, providing extra traction when getting off the lift or manoeuvring with one foot unbound. These small but crucial accessories reflect Burton's understanding of the practical needs of snowboarders in real-world riding situations.

Burton's influence extends beyond the slopes, with a range of lifestyle accessories that bring snowboarding culture into everyday life. This includes items like beanies, neck warmers, and casual wear, all featuring Burton's distinctive design aesthetic. These products allow riders to express their passion for snowboarding even when they're not on the mountain, contributing to the strong sense of community and identity within snowboarding culture.

In the digital age, Burton has also embraced technology in their accessory offerings. This includes items like the Burton Step On app, which allows riders to monitor their Step On binding engagement and battery life. The company has also partnered with various GPS and tracking apps, enabling riders to log their runs, track their speed, and share their adventures with friends. This integration of technology into the snowboarding experience demonstrates Burton's forward-thinking approach and commitment to enhancing every aspect of the sport.

Burton's accessory line also caters to the needs of younger riders. The company produces a range of kids' accessories, including smaller backpacks, junior-sized goggles, and gloves designed to fit growing hands. By offering high-quality accessories for younger snowboarders, Burton helps foster a love for the sport from an early age, ensuring the continued growth and vitality of the snowboarding community.

In conclusion, Burton's comprehensive range of snowboarding accessories demonstrates the company's holistic approach to the sport. From the essential gear needed for a day on the mountain to lifestyle products that express snowboarding culture, Burton offers a complete ecosystem of accessories to enhance the snowboarding experience. Whether you're a beginner looking to kit out for your first season or a seasoned pro in search of the latest innovations, Burton's accessory line has something to offer. By paying attention to every detail of the snowboarding experience, Burton ensures that riders can focus on what matters most: enjoying their time on the mountain.