The Austrian, Toni Sailer, was an exceptional talent of his time after he won three gold medals in the 1956 Olympic Winter Games in Cortina d’Ampezzo. The 21-year-old had achieved all his athletic goals and had become a legend. In addition to athletic success, he also earned this title through his other passions - acting and singing. 50 years later in 2004, the Toni Sailer name is reinterpreted with a business idea from Hans Taubenberger. A distinctive premium brand for ski clothing is created that not only reinvigorates the name.
For our designers, every new collection is a challenge! Highly functional attributes, the foundation of premium ski clothing, must be translated into a fashionable, sophisticated form. Developing a collection can take us up to two years - from research on design and cut development to production, monitoring, and delivery. The phase in which we develop new functional materials and colors for the Toni Sailer brand is very time-intensive and exciting.
We use exclusively the highest quality materials to stay true to our philosophy and to constantly impress. A fine difference can be felt in our garments, for quality is always durable, stable, and unfading. All Toni Sailer pieces profit from perfect, ergonomic tailoring, impeccable processing, and exclusive details. Thanks to craftsmanship and complex technical processes, a new collection emerges every season ensuring a pleasurable long-lasting fit and a look that attracts everyone’s attention