One of Smartwool's core values is Advocacy - We protect what we love. In 2018 we joined EOCA (The European Outdoor Conservation Association) and decided to focus on running a UK project in partnership with Fix the Fells association, on the Scafell Pike restoration plan. Fix the Fells are volunteers who help maintain and repair routes in the Lake District. We set-up the Socktober campaign to raise funds to support Fix the Fells Scafell project- with £1 from every pair of Smartwool Socks sold being donated to Fix the Fells to help repair Scafell Pike.

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