J.Lindeberg is an international lifestyle brand for the modern world. It dares to stand for something; it has a voice and its values speak directly to its customers, active, aware individuals who cannot be defined within traditional, narrow categories.
1996, the fashion industry consisted of either designer luxury or diffusion mass market brands. J.Lindeberg was created as an affordable alternative to designer luxury, and the brand was a pioneer in the new contemporary premium market, offering fashion forward products and lifestyle focused press and marketing.
The Scandinavian brand from Stockholm, J.Lindeberg boasts a global audience, whom differentiate themselves by providing outstanding products that are both functional and fashionable which embody the Scandinavian lifestyle. The Scandinavian lifestyle is all about being versatile and looking good, no matter where life takes you.