J.Lindeberg wearers are international and travel often, for business or for pleasure. They may work in finance or as a photographer. They are active and adventurous, whether cycling in the city, skiing in Switzerland, surfing in Montauk, golfing in LA, hiking, yoga, sailing or mountaineering. They take care of themselves, and their families. They are conscious, and aware. They care about what’s happening in the world. They also care about taste, culture and quality. They indulge in certain luxuries, not to show off, but for their own enjoyment. They are confident, selective and sophisticated. They are grounded and modern. They look like they care, but not like they are trying.