ABOUT ICEBREAKER
Founded in 1995 in New Zealand, Icebreaker pioneered the ethical and sustainable production of natural performance apparel. Icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business.
As of today, 95% of icebreaker’s total fibre composition is merino wool or plant-based. This year the company will continue to research and develop bio-based alternatives for elastane, nylon and polyester. Icebreaker looks to nature for the answers and for innovative ways to do more with less. Working with what nature provides and adapting as nature does, icebreaker enables consumers to join a movement towards choosing natural and preserving our planet for generations to come.
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Icebreaker
Discover Icebreaker at Snow + Rock, a natural outdoor apparel brand specialising in premium merino wool clothing.
Icebreaker’s ski wear is designed to keep you warm, dry, and comfortable on the mountain with its superior temperature regulation and moisture-wicking properties. Their base layers, mid layers, and outerwear leverage fine New Zealand merino wool known for being breathable, odour-resistant, and lightweight, ideal for multi-day winter activities without bulk.
Icebreaker offers a range of ski gear including thermal tops, leggings, fleeces, and socks with smart fit designs that provide freedom of movement and lasting comfort. Their outer layers, such as the innovative Shell+ jacket and pants, use natural, sustainable fabrics with water-repellent finishes to protect from wind and light rain without plastic fibres. This makes Icebreaker a great choice for anyone seeking performance ski clothing that is also environmentally conscious. At Snow + Rock, shop Icebreaker for ski clothing that supports your mountain adventures naturally with trusted quality and thoughtful design.
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Icebreaker was founded in 1995 by Jeremy Moon in New Zealand. Inspired by the exceptional qualities of New Zealand merino wool, Jeremy created a new category of natural performance clothing focused on breathability, softness, and moisture management for outdoor and active wear.
Icebreaker is renowned for using 100% natural merino wool, which provides excellent thermal regulation, breathability, odor resistance, and comfort. Their garments are designed to connect people with nature through durable, sustainable, and high-performance clothing.
Icebreaker partners directly with New Zealand merino wool growers, building long-term relationships to ensure ethical sourcing and high-quality fibres. This close cooperation supports sustainable farming and animal welfare practices.
Icebreaker offers a broad range of base layers, mid layers, outerwear, socks, and accessories, all harnessing natural fibers to enhance performance in outdoor and athletic pursuits.
Icebreaker’s philosophy centres on natural materials, environmental ethics, and animal welfare. They emphasise transparency in their supply chain and aim to reduce environmental impact through durable products that lessen the need for frequent replacement.
By using natural merino wool combined with thoughtful design and manufacturing innovations, Icebreaker delivers products that regulate temperature, manage moisture, and resist odor, making them ideal for extended outdoor use.
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