Icebreaker top image with mountains and a man and a woman hiking.


Founded in 1995 in New Zealand, Icebreaker pioneered the ethical and sustainable production of natural performance apparel. Icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business.


As of today, 95% of icebreaker’s total fibre composition is merino wool or plant-based. This year the company will continue to research and develop bio-based alternatives for elastane, nylon and polyester. Icebreaker looks to nature for the answers and for innovative ways to do more with less. Working with what nature provides and adapting as nature does, icebreaker enables consumers to join a movement towards choosing natural and preserving our planet for generations to come.  



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