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Experience the Height of Winter Fashion with Bogner


When the weather turns cold and the mountains call, discerning skiers and winter fashionistas reach for Bogner. This iconic German brand has been creating luxurious, high performance skiwear and après-ski apparel since 1932 when Willy Bogner Sr. handcrafted the first pair of stretch ski pants.


Decades later, the family-owned company still produces its innovative skiwear at the company's headquarters in Munich using fine materials and expert artisans. Today Bogner is synonymous with elite winter gear that seamlessly fuses technically advanced fabrics with European styling.


Experience the Height of Winter Fashion with Bogner


When the weather turns cold and the mountains call, discerning skiers and winter fashionistas reach for Bogner. This iconic German brand has been creating luxurious, high performance skiwear and après-ski apparel since 1932 when Willy Bogner Sr. first introduced the world to his revolutionary stretch ski pants. Handcrafted in his Munich workshop using elasticised fabrics, these flexible ski pants delivered unprecedented comfort and aerodynamic efficiency. Skiers could now slash downhill with newfound mobility.


Seeing athletes and recreational skiers alike quickly embrace his innovative designs, Willy Bogner Sr. dedicated himself fully to functional fashion that fused elegance with technological materials built for sport and speed. He soon added insulated jackets, weatherproof shells and coordinating ski suits to the fledgling Bogner collection. Luxury leisurewear like fine knits and sleek sweaters followed to complete the alpine lifestyle ensemble.


Decades later and now under the family's third generation of creative direction, the company still produces its German-engineered skiwear at the company's headquarters in Munich using fine materials and expert local artisans. Staying true to quality craftsmanship allows Bogner's legacy of innovation to continue.


Today Bogner is synonymous with elite winter gear that seamlessly fuses technically advanced fabrics with enduring European styling. Generation after generation of winter enthusiasts worldwide reach for Bogner to chase adventure in uncompromising comfort.


Bogner Skiwear: Engineered to Endure from Peak to Village


The expanding line of Bogner skiwear pushes the boundaries of fabric technology without sacrificing style or performance. Premium shells bear waterproof yet breathable membranes to battle freezing gusts while lofty down insulation traps body heat for the bitterest days. Stretch ski pants employ lightweight metallic fabrics that move in sync with an athlete’s every slash and jump.


Yet Bogner skiwear does more than excel on the slopes. It effortlessly transitions indoors thanks to smart design accents like fur linings along hoods and cuffs or quilted channels adding refined contrast. Après ski, Bogner continues to bring function and luxury in plush boiled wool jackets and cozy knits enriched by premium wool, silk and cashmere blends. This harmony of technical excellence and sophisticated aesthetics makes Bogner the pinnacle of elite cold weather style on and off the mountain.


Bogner Sportswear: Precision Athletics with Panache


In addition to its renowned skiwear, Bogner also crafts premium sportswear for discerning men and women pursuing personal bests across four seasons. Equestrian collections honor the brand's Bavarian heritage with competition jackets and breeches honed for the rider’s form and function. Sleek tennis attire channels 70’s-inspired athleticism in lightweight base layers and color blocked separates to dominate the courts with ease.


Yet peak Bogner sportswear graces the links as exemplified by the Bogner Golf line. Super-soft and breathable polos team with cleverly pocketed shorts and pants featuring four-way stretch for a broad range of motion. Paired with the brand's weather-combatting jackets and protective headwear, Bogner golf attire brings versatility along with refined style to excel from first drive to final putt.


Beyond the fairways, boxing-influenced warm up suits, moto-inspired jackets, and varsity-flecked athleisure wear allows the rest of the Bogner Sportswear collection to infuse precision and performance into every arena. From peak adventure to leisurely pursuits, Bogner equips the competitor within all of us.


The Next Chapter: Bogner Sets Sights on Global Growth


After helming his family’s namesake brand for over four decades, Willy Bogner Jr. recently passed leadership to the next generation. His son, Willy Bogner III now steers the future as Brand President and Creative Director while daughter Sophia Bogner Steinberg ensures the company stays true to its storied heritage through marketing, sales and branding outreach.


The Bogner family legacy endures but now with an expanded vision beyond winter sportswear and Europe. With pop ups in Aspen, boutiques in Beijing and runway shows at Milan Fashion Week, Bogner expands its sphere of influence as a year-round global luxury brand. A full range of lifestyle collections for men, women and children continues tradition through innovation in craftsmanship and performance.


Yet some things remain untouched by time, like Bogner’s commitment to quality materials and workmanship worthy of its Bavarian roots. Skiers still carve down glaciers in metallic stretch pants first introduced by Willy Bogner decades before. Hand-painted garments receive the same painstaking detail perfected through generations. And in an age favoring mass manufacturing and disposable fashion, Bogner skiwear retains heirloom status passed proudly from winter expedition to the next.


So when you pull on your favorite ski parka year after year or notice a vintage Bogner piece scoring style points in the lodge, know it carries the spirit of innovation, quality materials and sheer love for sport and the mountains ingrained since 1932.  In a field crowded with pretenders, Bogner remains the pinnacle - where performance and luxury unite as one.


Bogner Ski Jackets: The Pinnacle of Performance Meets High Fashion


The crown jewels of any Bogner collection are the ski jackets. These stunning outerwear pieces push the boundaries of fabric technology to offer uncompromising warmth, weather protection and freedom of movement on the slopes.


Bogner's line of down jackets set the gold standard for elite insulation. Models like the fiery women's Branna Down Jacket utilise a proprietary water-resistant ripstop shell fabric packed with ethically-sourced goose down for maximum feather-light warmth without excess bulk. The Brion Down Jacket for men takes Bogner's trademark bicolored look to the peaks with a reversible navy blue and red design filled with warming and compressible 850 fill power down.


For protection from the elements, Bogner's line of weatherproof ski jackets lead the pack. The women's Jarla 3L Ski Jacket delivers dependable waterproof and breathable protection thanks to its tri-laminate Dermizax EV membrane and fully taped seams. Packed with tech features like underarm zip vents, an adjustable powder skirt and plenty of pockets for securing pass, phone and other essentials, the Jarla ensures comfortable safety on and off piste. The Malo 3L Ski Jacket updates the Bogner racing tradition with a high-tech woven fabric outer, removable hood and bold contrast side panels so men can carve with confidence.


When only the softest touch against the skin will do, Bogner's fur and quilted jackets answer the call. The Ablach Fur Down jacket blankets wearers in cozy warmth and high altitude style with its lustrous fox fur trim framing the face and supple quilted channels filled with lofty down. The contrasting panels, optional hood and elasticised cuffs on the women's Melissa quilted jacket lend iconic Bogner flair while keeping the chill at bay around town and the resort. The Matteo jacket's horizontal channel quilting keeps men snug while the leather shoulder yoke and cashmere-lined stand up collar elevate the look from ski village to mountain top lounge.


Bogner Ski Pants: Stretch and Innovation for Unlimited Mobility


What good is a warm ski jacket without the pants to match? Bogner's ski pants are precision engineered for flexible durability, unimpeded motion and weather protection to battle the snowy landscape.


Leading the way are Bogner's signature metallic stretch ski pants. These slim fitting, yet completely mobile ski pants utilise the company's patented Nairatex metallic stretch fabric. The lightweight four-way stretch material bends and moves with skiers while the metallic coating and taped seams block moisture penetration. For flashes of signature Bogner style, models like the women's Malou Pants glint hints of shining gold woven into the Nairatex to catch the mountain light. The men's Nanuk stretch ski pants take the fitted metallic look even further with their overall metallic sheen highlighted by contrast side panels and zipper trim.


When battling thicker snow or aerobic resort exploring, Bogner's bib ski pants master functionality. Decades of innovation perfected the fit of men's bibs like the Brego Pants which combine slick woven outer fabric panels with active four-way stretch side panels that never pull or gap when charging through deep powder. The Brifa Bib joins racing heritage with new school touches via its lower back insulation band, adjustable shoulder straps, zip fly and deep front pockets. Both bibs deliver breathable weather protection and unrestricted mobility to charge the entire mountain.


Bogner Ski Suits: Seamless Style and Performance


For the ultimate in snow-ready European sophistication, Bogner's ski suits merge dynamic stretch ski pants with coordinating ski jackets for head to toe weather protection and timeless elegance.


The Alissa ski suit modernises après chalet style with its lighter two-tone quilted jacket sporting fox fur cuffs and a removable fox collar topping metallic stretch ski pants with snow cuff details. The Columbine's quilted jacket plays with proportions - cropped, softly padded and striped - over the slimming shimmer of Nairatex stretch pants. Both looks mould to the feminine body in motion.


The Herbert and Heiner men's ski suits fuse innovation with racing DNA for high performance artistry on the slopes. The tri-laminate woventex shell of the Herbert jacket meets the liquid four-way stretch of the ski pants, creating an ensemble carved from the same block of material. The Heiner's PrimaLoft® insulated jacket coupled with Nairatex stretch pants combines winter play with all day comfort. No matter your speed, Bogner ski suits deliver flexible fusion.#


Bogner Après Ski Essentials: Luxe Leisurewear Meets Alpine Style


Once the last ski run ends and tables near the fireplace call, complete the ski day with Bogner's slope-to-lodge knitwear and sweaters. Iconic solids and colour block designs flecked with hints of metallic distinguish key winter wardrobe staples like the knit Blythe turtleneck for her and low-key Leonard sweater for him.


The softness of cashmere and smart colour contrasts mark new classics such as the women's bobble stitch Falca sweater and diagonal knit Flavia cardigan - each elevated by glittery metallic fibres flashing beneath. Bogner's collection of men's polo neck sweaters combine natural fibres like merino wool and luxe cashmere with contrast colours or texture. The Emmerich polo sweater adds a sporty accent to the wine red knit top while the Emmett version shares a refined diagonal texture executed in heathers grey with black sides. Wear alone after skiing or layer under jackets for the complete Bogner winter ensemble.


Bogner Ski Accessories: Finishing Touches with Signature Flair


Bogner leaves nothing to chance when it comes to critical ski gear designed to brave the elements in style. Quintessentially Bogner details like touches of fur, metallic accents and pops of colour distinguish key accessories to complete the alpine look.


Warm your fingers without sacrificing feel for the mountain with Bogner's Ski gloves dressed in premium leather, textured knits, and waterproof inserts for dry dexterity. The Damien gloves for men split cowhide leather and ribbed stretch sides with pops of neon yellow while the women's Daciana pairs nappa leather palms with a Norwegian-inspired snowflake pattern and bright pink contrast cuffs. Both balance style with snow protection.


Weather the frozen mix in Bogner ski goggles like the Ferris with its anti-fog lens technology, wide peripheral vision and sleek mirrored lens combining sports performance with signature gold mirrored lens accents along the rim. Then protect your head from the cold with fur-lined statement pieces like  the Janis reversible bucket hat trimmed with silky silver fox fur or the Jannik 2.0 helmet where vents, audio compatibility and adjustable fit meet that iconic hand-painted look.


When nothing but skin will do, Bogner's neck warmers infuse luxury directly on your skin. Cashmere, fur and silk scarves like the Fidel, Fearon and Ferrie wrap necks in ultimate softness and translucent metallics winding necks in signature Bogner glitter.


The Legacy Continues: Bogner's Next Generation


In the nine decades since Willy Bogner Sr. first fused his passion for skiing and mastery of materials into one sleek ski suit, the company has grown exponentially while staying true to quality craftsmanship and innovation. After helming the brand for decades and cementing Bogner's status in over 50 countries worldwide, Willy Bogner Jr. passed the torch to his children.

Son Willy Bogner III currently leads as Brand President and Creative Director while daughter Sophia Bogner Steinberg oversees PR, marketing and sales as Managing Director. With fluency in both fashion and function, the next generation now guides the future for Bogner skiwear while preserving its peerless heritage.

In a field crowded with pretenders, Bogner skiwear remains the pinnacle of performance and style. Discover your perfect Bogner gear this winter season and prepare for a lifetime of mountain memories.

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