For over 50 years Smith’s purpose hasn’t changed: amplify the thrill of human experience. Everything they do, every pillar in their character, delivers on
this simple idea. Existing to fuel fun beyond walls through advanced products that are optimized, styled right and made better.


Smith was founded in 1965 by Dr Bob Smith, a dentist. Dr Bob Smith, created the first ever goggle featuring a sealed thermal lens and breathable vent foam, using dentist tools. Smith built early prototypes on his kitchen table and would often trade these creations for lift tickets while traveling to test the goggles out.


Smith Optics has built upon their goggle heritage and extended their expertise to high performance eyewear and helmets. Over the years Smith Optics have continued to innovate with 5X anti-fog inner lens, quick release lens system and turbo fan air management.


Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear, goggle, and helmet market. The company is also recognized for its unparalleled team roster of athletes, which boasts some of the top names in biking, skiing, snowboarding, surfing, motocross, and climbing, who all depend on Smith optics in the harshest of conditions.