Picture

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If you’re all about hitting the slopes with gear that’s as tough and eco-conscious as you are, Picture is a brand you’ll want in your corner. Known for their standout Picture ski jackets and bib pants, they bring serious quality and innovation to your snowy adventures. Picture’s approach mixes performance with a strong commitment to protecting the environment, using sustainable fabrics and PFC-free water repellent treatments that keep you dry without compromising the planet.

Their ski and snowboard clothing offers reliable protection from the elements while ensuring you look fresh on and off the mountain. Don’t forget to check out their accessories such as beanies and ski gloves, which round out any winter setup with practical style. Whether you’re shredding powder or cruising the resort, Picture’s gear balances technical smarts with a casual vibe that feels right at home in the snow. Ready for your next upgrade? Discover the latest Picture ski jackets, bib pants, and accessories at Snow + Rock: your new favourites for shredding in style and caring for the outdoors.

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Picture Organic Clothing was founded in 2008 by three childhood friends from France: Julien Durant, Jérémy Rochette, and Vincent André. United by a passion for skiing, skateboarding, and sustainability, they created the brand to produce innovative, environmentally responsible snow and outdoor apparel.

From day one, Picture has prioritised sustainability by using organic cotton, recycled polyester, and eco-friendly materials. They were early adopters of PFC-free waterproofing and hold B Corp Certification, reflecting a strong commitment to social equity, environmental impact, and transparency.

Picture designs and manufactures snow jackets, pants, base layers, wetsuits, and accessories for skiing, snowboarding, surfing, and other outdoor sports. Their products combine functionality with sustainability and distinctive style.

Picture has received multiple awards for technical innovation and sustainability, including several ISPO Awards, the ECOSPORT Award, and the French Outdoor Award. These recognise their progress in combining performance with eco-conscious design.

Picture developed NaturalPrene, a sustainable wetsuit material made from 85% natural rubber harvested in Malaysia, providing a more eco-friendly alternative to neoprene. They also created one of the world’s first bio-based waterproof breathable membranes.

Picture appeals to young, environmentally conscious outdoor athletes and enthusiasts interested in stylish, sustainable gear for board sports and mountain activities, valuing both performance and ethical production.

Picture continues to innovate with eco-friendly materials, enhanced transparency, and aims to influence industry standards by reducing CO2 emissions and adapting to regulatory changes, all while staying true to their core values.