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It's okay to conform to the rules, as long as it's you who makes them in the first place. Wander freely and find those unforgettable moments that are waiting to be discovered.

Founded in 1995, Icebreaker continues to pursue their original vision of connecting people with nature by providing high performance clothing made from natural fibres. The super-soft New Zealand Merino wool makes for clothing of incredible quality, comfort and wearability.

Blending ultra-stylish Nordic know-how with highly durable fabrics and the latest technical innovation, Fjallraven creates clothing and equipment of unquestionable quality that's equally at home on the streets as it is in the lakes.

Make sure the great outdoors stays that way. Patagonia continue to blaze a trail in eco-thinking with standout products like the Cloud Ridge Jacket. Created from 100% recycled polyester, this durable waterproof sustains the pace as well as the planet.