NORRØNA: CRAFTED WITHOUT COMPROMISE
Engineered to perform in some of the most severe, bleak but beautiful climates in the world where you could encounter all four seasons in one day, turn to Norrøna. It’s this ability to protect that has seen Norrøna maintain a reputation for trusted quality for over 85 years.
Jørgen Jørgensen set out in search for durable outdoor equipment to perform in Norway’s harshest environments but it was 1929 that he started J.J Norrøna Sporting good and leather factory with the ambition of making the highest quality outdoor products. In the first few years of operation, production focused on backpacks, tents and then sleeping bags. Despite every effort, the company folded in 1933.
Throwing caution to the wind, Jørgensen was persistent and started the company back up again less than a year later and by the end of the 1930’s gained a contract to manufacture products for the war in Finland. By the 70’s, Nørrona was taken over by the third generation Jørgensen and new products were designed.
Norrøna’s Building Blocks
The company took off rapidly, employing well-known names in the Scandinavian outdoor industry. With a new product developer, their range expanded and they launched the first tunnel tent with front and rear openings as well as jackets with windproof technology- quite a feat back then! Backpacks were a key part of the range and prototypes were made for new carrying systems. It was when expeditioners were equipped in Norrøna products in the beginning of the 80’s that brand awareness grew threefold. They revolutionised outdoor clothing by introducing Gore-Tex and Norrøna began to mould the brand into what it has become today.
The company is still family run and is based near Oslo. They continue to keep the brands initial values alive - providing the highest quality gear with high tech design solutions to the outdoor enthusiast. The high-end, performance driven collection for winter 2016/17 reflects the brands history of offering the best technical advancements with minimalist principles and at Snow+Rock, we’ve chosen to champion Norrøna’s Lofoten collection. This is why.
The Lofoten Collection
Named after a chain of majestic islands which are home to extreme elements, breath-taking scenery and the soul of Norway’s outdoor life, it’s no surprise that Norrøna designers found inspiration in the snowy peaks and untouched land which they found there. The combination of burly fabrics loaded with technical functions, makes it some of the most bomb-proof kit we stock.
The Men’s Lofoten Gore-Tex Pro Snow Jacket is a versatile, light, breathable ski/snowboard specific jacket. The Gore-Tex Pro fabric not only will keep you completely waterproof and offer optimum breathability but the fabric is tough to prevent snagging from sharp edges on equipment. New and improved from the previous year, you’ll find rugged cuffs, glued zippers and helmet compatible hood with single back adjustment to ensure a snug fit. No stone has been left unturned. There’s even a designated phone pocket on the inside to prevent moisture damage!
Although Norrøna’s outer gear will stand up against the toughest of storms, layering is an essential part of staying warm on the mountain. The Lofoten warm2 Highloft Jacket is designed to trap the warmth the body generates. This fleece has the highest warmth-to-weight ratio in Norrøna’s entire range. Along with flexible movement, the great moisture wicking ability due to the Polartec Power Dry technology, prevents even the slightest of chills towards the end of the day.
Whether you are a seasoned backcountry skier, hiking to ski an untouched face or you are simply just starting to explore the backcountry in order to find a new adventure in mountains, one thing is for sure, your outerwear needs to stand up to the challenging conditions found in the backcountry. To help you be more prepared we've put together a little list of brands we think you should look at when choosing your next jacket or pants.
Proper dressing for backcountry riding is a little different to dressing for a day of alpine skiing or snowboarding. While a layering system of base layers, mid layers, and hard shell pants and jackets are good for downhill, you’ll soon find yourself sweaty and overheating as you start your ascent to the top.
The idea of escaping into the wilderness, away from the crowds to enjoy untouched powder is becoming increasingly popular. People are branching out further and further off piste to find the hidden, untouched treasures of the mountains, but where do you start when beginning you first backcountry adventure?
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