LIVING THE THAI LIFE: A FRESH LOOK AT OUR NEW SEASON COLLECTION


At Snow+Rock, we don’t do things by halves. Every season, we’re always seeking out locations that push us to the extreme, defying convention, blazing new trails and showcasing our gear in the environments it was made for. SS19 took us to Thailand, home of labyrinthine jungles, towering limestone, first-rate beaches and sapphire waters, with a few other epic landscapes thrown in for good measure. By way of introduction to our latest collection, here’s a little insight into the world of Snow+Rock, with a bit of self-indulgence on our part in the form of a few new season favourites. 

Location: Chiang Mai

Wild sprits are drawn to wilder locations. Chiang Mai might be on the tourist trail, but unchartered territory is never far away. Stray off the beaten path and there’s a wealth of wilderness just waiting to be discovered by those with  the appetite for it. Pick your way through rice paddies, weave through endless green on rural roads, seek sunrise and sunset from enviable vistas, and come across the unexpected around every corner. 

 

Sure, anyone can hire a motorcycle in Thailand, but nothing says wilderness chic like Ray Bans and a vintage Triumph. Our fresh looks are inspired by the epic landscapes we’ve encountered; there’s so much more to style in the wild than khaki and cargo shorts (although they’ll never be out of place). 

What to Wear

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Location: Doi Chiang Dao

There’s no better way to see a landscape than from the top of the world. Thailand’s ever-changing landscape offers up new challenges from one moment to the next; Doi Chiang Dao is no exception. Cresting at over 2000m , it’s one of the highest peaks of the Daen Lao Range and in Thailand too. Hands-down the peak to climb in Northern Thailand, it’s more remote and raw than its competitors, plus the views of the surrounding peaks are off the scale. Head up on an overnight trip or if, like us, you fancy pushing your limits, take it on in a day. 

 

Boundary-breaking technical challenges on your bucket list? You’ll need minimal volume clothing for life-in-your-hands performance. Think fast and light, with unrivalled protection and, of course, sleek technical style. 

What to Wear

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Location: Krabi

Dreaming of that perfect white beach and glittering seas? Start believing. Thailand is the real deal. The key is making sure you don’t fall into the tourist trap, following the masses to the same crowded sands and overpriced beach bars. Look a little harder and there are plenty of hidden gems to be unearthed. We found our paradise on a remote island, a 40-minute boat ride from Krabi. Sure, it takes a little extra effort but find yourself an exclusive boat and a decent driver, and the only looking back you’ll do is into the sunset. 

 

Dressing up your luxury travel experience is a must, even if you’re so remote that no one’s around to see it. Find effortless glamour with pure, clean clothing and classic styling, lifted by bold prints and technical elements for those what-the-hell moments. 

What to Wear

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Location: Bangkok

This city of contrast fits the bill when it comes to an uncompromising attitude and eye-opening experiences. A collision of cosmopolitan modernity and historic exoticism, Bangkok is perfectly summed up by the frequently banded-around phrase, ‘same same but different’. Think golden temples sitting shoulder-to-shoulder with megamalls, the BTS Skytrain soaring above crawling, insect-like tuk-tuks, and traditional Thai dress worn alongside the latest urban styles. Looking for unreal urban exploration? Bangkok has it all. 

 

When it comes to city style, we’re all for standing out. In Bangkok’s melting pot of cultures and styles, this can be a challenge. You need a look that’s equal parts sophisticated, street and strong - we can help you there.  

What to Wear