Live for the Mountains

At Snow+Rock, we live for the mountains – and we’re not the only ones.  Nearly half (47%) of snowsports lovers claim epic mountain scenery is what they love most about skiing and snowboarding.* We know that to make the most of the jaw-dropping vistas, you need the best gear. Yet only one in five people prioritise buying the highest-quality gear for their adventure holiday – and we want to change that.*


Jose Finch, Managing Director of Snow+Rock said: “At Snow+Rock, we live for the mountains. We live and breathe snowsports, so we know what customers need. It’s great to know a quarter of British holidaymakers* are heading to the slopes, but we want to make sure they get the most out of their trip by offering expert advice to help them make the right choice with their snowsports gear.”


Research revealed that the majority of British adults would rather go on an action-packed holiday than simply to relax – with skiing, snowboarding and mountain climbing among the top activities people like to get involved in.


The survey of 2,000 people found a quarter of people would book a holiday centred around skiing or snowboarding, with 23 per cent having been on a snowsports holiday in the past.


There’s so much to enjoy from a wintersport holiday but, according to the survey after the spectacular mountain scenery, time spent outdoors (41 per cent) was the thing people love the most as well as the balance between being active and relaxing (39 per cent).


James Gambrill, General Manager of Ski Club of Great Britain, a partner of Snow+Rock, said: “At the Ski Club, our members live for winter adventures, and after the challenges of the past few winters, these insights from our friends at Snow+Rock reflect what we’re seeing. 


“Our members are craving experiences in exciting and exotic locations. Japan and Canada top the list of our members' dream destinations, but plenty will be heading to the incredible destinations on our doorsteps in the Alps and Pyrenees. Winter adventures are back!”


*Survey of 2,000 people carried out by OnePoll on behalf of Snow+Rock

Whether you’re hitting the slopes for the first time or are a seasoned skier or snowboarder, our in-store experts are on hand to help you make the right choice and find the right gear the first time around to avoid any unwanted surprises on your adventure. We stock the highest quality clothing and hardware, which is tried and tested by our experts, so you know your snowsports experience will be the best it can be. Plus, our ski boot fitting appointments are a must for anyone looking to invest in their own ski or snowboard boots to get the best performance on the slopes. 

And, for those who own their own gear, it’s important to get it serviced well in advance of your trip to make sure it’s in tip-top condition, ready for you to perform at your best on the slopes.


At Snow+Rock, we offer a range of services to make sure you’re prepped for the slopes. As well as ski and snowboard servicing and repairs, we offer washing and reproofing services for snowsports jackets and pants that might need some TLC.

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Ski boot fitting

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Ski and snowboard servicing

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In-store appointments

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