Founded in 2010 by ex-athletes Sara Rönngren & Jimmy Odén, Elevenate has gone from strength to strength, growing from a small project to a globally established brand.

Throughout this process, they have remained true to their passion and philosophy, and continue to endeavour to make the clothes that they themselves would want to wear outdoors - tailored and anatomically-shaped garments made from the best materials, designed in Åre and tested in the mountains on their doorstep and on their travels.

One of the main passions of the brand, is their desire to have as little negative environmental impact as possible. This means that their products have a sustainable design, highlighting their longevity, high quality and good durability – these are pieces that should wear for years.