It’s a fact that a good sports bra can reduce the incidence of women’s breast ‘bounce’ by 75% - so if you’re a sports enthusiast or serious athlete ignore the importance of your choice of sports bra at peril. The Women's Medium Padded Sports Bra is a super-versatile piece of kit with fully adjustable straps and under-bust elastic and comes complete with easily removable padding a wide range of wearing options.
Made from high-performance PA/EL material, the bra combines great breathability together with effective moisture management for enduring comfort and performance. The medium support level with padding creates a flattering bust form and is also perfect for discreet coverage. The addition of an elastic mesh insert in the front of the bra provides excellent ventilation and comfort.
As the inventor of the three-layer principle, Odlo is a brand synonymous with high quality technical baselayers and sports underwear. The Norwegian company combines typically Scandinavian, minimalist design with cutting edge technologies to produce stylish and functional apparel across six categories: technical underwear, running, training, cycling, Nordic disciplines and outdoor.
Odlo was founded in 1946 by the eccentric, and brilliantly named, Odd Roar Lofterød. Lofterød began by manufacturing lady’s underwear, but soon began to produce sports training kit as demand for his garments grew. In 1963, now under the banner of Odlo, Lofterød developed a revolutionary new suit for skiers and speed skaters, made from a cutting edge synthetic fibre which gave the fabric an elasticity and fit unlike anything else on the market at the time. The suit was adopted by the Norwegian ski team for the 1964 Winter Games in Innsbruck and by the time the Winter Olympics in Sapporo came around in 1972, there were 22 national teams competing in Odlo gear.
Today, Odlo’s is a firmly established active sportswear company and their three-layer principle has been adopted industry wide. The first layer, the underwear, is designed to ensure optimum moisture management. The second layer helps to regulate the wearer's temperature, while the third layer provides protection from wind and rain.