The Joules Boys Bait T Shirt is a 100% cotton T Shirt with plenty of bite! Perfect for summers spent near the deep blue sea.
English countryside through and through, Joules sprang into life in the Nineties when Tom Joules began designing colourful polo shirts and selling them at county shows. His father had a background in retail but Tom says his inspiration to design clothes came from his late mother, who was always "the best dressed woman around".
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