In 2009 Sandra Peet (former owner of Sports Specialty Store Skihut in Scheveningen/The Hague) and Lieke van den Berg (former owner and designer of Aphrodisiac Sport, fashionable skiwear for women) decided to set up a new brand. A fashion label for women, strong and innovative, but still very appealing for fashion- and sportsfanatics a like. At ISPO 2010, the highly anticipated first Goldbergh collection was presented to the international sportstrade. Goldbergh offers a luxury sportswear collection for the active, yet fashionable woman. In winter, the collection has an emphasis on trendy skiwear, with matching casual items to complete the essential winter wardrobe. In Summer, the sportive look of the collection is perfect for both active or leisure time. The designermix of sport and fashion makes it equallly interesting for both fashion- and sportsretailers.