Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality and they have the utmost respect for the environment. Fjallraven develops functional, durable and timeless outdoor gear while acting responsibly towards nature, people and animals. They already create a PFC free waterproof range in their ECO Shell jackets, removing it entirely in 2015- and are hoping to have entirely traceable down wool and leather in the years to come.