Often imitated, never outdone – the most trusted and versatile all-terrain board you’ll ever find in a more playful rocker design.
Since its humble beginnings, innovation has defined the Burton Custom series and set it apart as the most popular, versatile, and mimicked board in snowboarding. Since 1996, this icon has reigned supreme and constantly evolved with a proven formula that combines time-honored design with envelope-pushing ingredients to create a lightweight, poppy, and highly versatile board. This season ushers in a brand new shape for a fresh look that feels good under your feet. Offered in two versions, the precision and stability of the Custom camber is the top choice for many pro riders, while the Custom Flying V™ combines camber’s power with the relaxed float of rocker for the best of both worlds.
In 1977, well before snowboards were allowed in ski resorts, carpenter Jake Burton started making snowboard prototypes in a barn in south Vermont. He didn’t do it to be cool, he found a need, tested it and built it.
At the time, “snurfers” were a trendy backyard toy, but Jake and the early pioneers saw them as an opportunity to bring the joy of surfing to snow.
With countless snowboard innovations over the years, Burton continue to push the boundaries of snowboarding, both through the world’s best products and supporting the world’s best athletes and events.