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RIDING THE GREEN WAVE: OUR TOP SUSTAINABLE BRANDS


The ethics and sustainability of the clothing industry is a confusing issue. However, after recent exposure in the media from programmes such as Stacey Dooley Investigates and the Netflix documentary the True Cost, and the Duchess of Sussex championing her own ethical fashion choices, it is clear that change is on the horizon and we’re ready for it!

 

Since Snow+Rock began in 1982, we’ve been proud to work with the world’s best and most innovative outdoor and snowsports brands. Today, we are excited to be highlighting some of our most sustainable brands riding the crest of the green wave.

 

Quiksilver, Roxy and Planks all use REPREVE, a fibre made from recycled plastic bottles, in their surf and mountainwear. In fact, Quiksilver have recycled turned over 112 million plastic bottles into clothing to date. By using REPREVE, brands are using less petroleum and emitting fewer greenhouse gasses, helping to conserve precious natural resources.

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Patagonia, a climbing and surfing brand hailing from Ventura in California, has made environmentalism their mission statement: We’re in business to save our home planet.

 

Iconic designs such as the Snap-T Fleece, Logo Tee and Down Jacket are made with responsibly sourced materials including recycled polyester, fully traceable down and organic cotton.

 

From recycling plastic bottles into insulation, to touring the world fixing up your old gear, from tracing every garment to the factory where it was made to donating their $10million tax cut to environmental causes, these guys are the real deal.

 

Their love of wild and beautiful places demands participation in the fight to save them. To help slow down the steep decline in the environmental health of our planet, Patagonia donates time, services and 1% of sales to hundreds of grassroots environmental groups all over the world who are working to reverse the tide.

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Swedish brand Fjällräven is perhaps best known in the UK for the classic Kånken Backpack, but did you know they are committed to creating their products on nature’s terms? By developing clothing and gear that lasts for generations, placing strict standards on themselves and their suppliers, and introducing more people to nature and its benefits, Fjällräven hopes to leave the world in better shape than they found it.

 

Outdoor fanatics love  Fjällräven's classic outdoor designs such as the Greenland Jacket, Vidda Trousers and Expedition Down Jacket, which use a combination of recycled and naturally occurring materials in durable products that will last a lifetime.

 

Using a paraffin and beeswax bar, you can wax your G-1000 garments (with recycled polyester and organic cotton options) to improve weather resistance and lengthen the life of your gear: the perfect example of classic design paired with modern innovation.

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New at Snow+Rock is tentree, a young, sustainable outdoor clothing company whose goal is to become the most environmentally progressive brand on the planet. They don’t want to just reduce the negative impact of the apparel industry, they want to use it as a vehicle for change. The brand’s purpose is to revitalise the environment and inspire a generation to believe that they can do the same.

 

With a goal to plant one billion trees by 2030, every garment you buy from tentree comes with a code which you register through their website to plant ten trees in countries such as Madagascar, Senegal and Haiti.

 

Not only that: tentree use fabrics such as recycled polyester, organic cotton and TENCEL™, an innovative fabric produced from sustainably sourced raw wood material by environmentally responsible processes.

 

From eco-conscious powerhouses like Patagonia to innovative start-ups like tentree, we’re proud to bring you the best quality gear from brands working hard to champion sustainable change.

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