Introducing Eider: French innovators, whatever your adventure
Although Eider have been an established part of the Snow+Rock winter collection for well over a decade, we’re proud to introduce their new spring and summer hiking and trekking range for the first time in 2016. These are the reasons why these pioneering French innovators are such a special brand.
In 1958, skier and suit tailor Georges Ducruet crafted his first technical winter sports jacket, based in his Annecy workshop in the heart of the French Alps. In 1962, Eider, named after the plumed sea duck, was born.
By the 1970s, Eider adopted technical fabrics used in space exploration, like revolutionary waterproof Gore-Tex, and kitted out adventurers like Mike Horn, the first man to cross the North Pole unassisted in the darkness of winter.
Eider later applied their decades of technical winter wear knowledge to spring and summer hiking and trekking apparel. Although the brand manufacture 293,524 pieces of outdoor clothing in a single year, all of their prototypes are still designed in Annecy, among the mountains where Eider were established over 50 years before.
Eider honour their founders trade by tailoring clothing with a comfortable and elegant cut, combined with over half a century of technical outdoor know-how. Every one of their products starts in the Eider Design Centre, where traditional techniques meet cutting edge innovations:
“The mastery of sewing and embroidery is an essential asset that gives us total control over the making of our products. Scissors, half-moon, cushion and breaker in hand, the pattern of one design in 10 different sizes will need an average of two days of work. […] At the crossroads of art and technology, our design is a unique signature. Fond of details, we care as much for your protection facing bad weather as for your appearance.”
The result is always Eider’s philosophy – Look good, feel good. The men’s and women’s Target Knit 2.0 Jacket, for example, pictured above, is built with waterproof, lightweight and highly breathable Gore-Tex Active fabric, but stylish cut for a flattering fit.
The brand also strives for sustainability, using more eco-friendly production methods for their cotton and water repellent fabrics, not to mention their efforts to help protect the now-protected Eider duck.