It’s in response to the current tide against single-use plastic that sees tens of millions of plastic bottles used every day in the UK; with only half of them making it to recycling. Many of these bottles are just left for landfill or are found floating in the oceans.
The project started in Bristol back in September 2015 when Natalie Fee, the Founder of the marine charity, City to Sea, witnessed an increasing volume of plastic bottles washing up along the banks of the River Avon. She was inspired to introduce a number of water fountains across the city.
But these are expensive to provide and upkeep. Now businesses are joining in by placing a sticker in their window alerting people to the fact they’re happy to refill water bottles for free, without the pressure to buy anything else. Costa Coffee, Leon restaurants and the National Theatre and Tate Modern have already signed up to the initiative.