Finnish outdoor brand Reima is challenging our children to collectively achieve a million hours of activity this autumn.
Termed ‘One Million Hours of Joy’, their ambition is to encourage children all over the world to get outside, get moving, and get tracking their activity levels.
And it’s not only human children involved! Earlier this year, Reima the Reindeer was born in a small village in Finnish Lapland called Ivalo. Chosen to become Reima’s mascot she has been safely and securely fitted with a ReimaGO sensor. This means you can catch up with what she’s doing and see how active she’s being on the Reima Kidventure site.
To take part in what’s being dubbed, Reima’s Kidventure campaign, adults can help their children to track their activity hours in three different ways:
- Firstly through the Reima website where you can fill in your child’s active hours for the day, which will then be added to the campaign counter.
- Secondly by posting on Facebook or Instagram. Simply take a photograph of your children enjoying themselves, playing games, sports, having fun, climbing trees, whatever it is they love doing. Add the hashtag #millionhoursofjoy and every single post will add two hours to the counter.
- Thirdly by purchasing a ReimaGO sensor and using the connected mobile phone or tablet app to log your child’s activity. This is the most accurate way and enables them to enjoy the app’s fun, rewarding games.
Well apart from happier, healthier children - every time you log your child’s activity, you’ll be entered into a competition to win a week’s holiday to Finnish Lapland for your family, including a trip to meet Father Christmas. Provided by Reima, it promises to be the trip of a lifetime. There are also small prizes to win each week – the more active you are the more chances you have to win.
The World Health Organisation recommends one hour of moderate to vigorous activity every day for children. Encouraging children to start being active from a young age means it becomes a normal part of their everyday life. And according to Public Health England, just over a fifth of adults reported being physically inactive last year.
ReimaGO is a small yet sturdy, waterproof activity sensor that children wear throughout the day in the pocket of their clothing. The sensor activates when a child starts moving. It doesn't count calories or steps; instead it tracks the intensity and duration of movement.
The device is paired, through Bluetooth, to the ReimaGO app. During the day data is accumulated and then synchronised with the app in the evening. Parents and carers can then view their children’s activity levels on their mobile phone and set goals and rewards to encourage them to get outside again the next day.
You can buy one here from the Snow+Rock website!
Good luck. See you in action/joining the movement/having fun!