COOL DOWN WITH REIMA
But by adding it to their kidswear, Reima has achieved more than just one benefit. That’s because you will have also experienced titanium dioxide every time you go on holiday. It’s often the active ingredient in sunscreen because it naturally filters UV rays. It helps to protect your skin by blocking the absorption of the sun’s ultraviolet light that can cause sunburn and lead to skin cancer. That means Reima’s SunProof™ range has a UV protection factor 50+, which reflects off 98 percent of the sun’s harmful rays.
And the benefits don’t stop there. Titanium dioxide also prevents colours fading from fabrics due to too much exposure to UV rays from the sun. So your children’s clothes last longer, saving you money.
To protect children’s health, all of Reima’s SunProof range products are non-toxic and safe to wear. Using SunProof wear instead of lotions that end up in the water, also helps to preserve marine life and Reima’s printing technology. That reduces the amount of water and colour used and so helps make a positive impact on our environment.
As always, Reima’s clothing is also breathable and quick-drying – making it perfect for a day at the beach.
The range includes the Fiji Swim Shirt for boys and girls with elbow length sleeves, a premium fit and plenty of room for movement and the Bay Swim Shirt for boys, with the added chest pocket feature and a gorgeous all-over print design that’s printed using non-toxic dyes.