The 2010 Snow+Rock Snowboard Test Team

From the day we opened our first store on Kensington High Street, we have always treated staff training and product testing as a top priority. 23 shops later this ethos remains exactly the same!

We have a dedicated full time training department working on a continual call cycle that spends time with each and every one of our shop floor staff to ensure that you, the customer, receive accurate information on the products you are considering.

We operate in a highly specialist industry which is continually evolving so we are constantly investing in training our trainers in conjunction with our brands. Our training team are a group of passionate end users who have spent long hours learning about and testing each of the products we stock, and who throughout the year attend and hold a number of internal and external training events.

As a rule we will only ever stock a product that we have tested extensively and, as a team, agreed that it represents the best product in its category.

Mark Harries

Mark Harries
Title: Snowboard Buyer - Head Office
Age: 34
Height: 5' 10"
Weight: 74 kg
Boot Size: 8.5
Favourite 2010 snowboard:
Lib Tech Banana Magic Lib Tech Banana Magic
Best thing about it?
It's my quiver killer board of choice that handles everything equally well. Ridiculously good in pow, carves like no other and and the graphics are weird but good.
Background info + ski experience:
Caught the snowboard bug on a holiday in '95, got Uni out of the way, then embarked on 6 french seasons and a couple in Wanaka, NZ, before settling back in the UK with Snow+Rock working various facets before becoming Snowboard Buyer.
Favourite resort:
Morzine & Niseko
Favourite terrain + why:
Powder and trees with hits and drops a plenty
Favourite mountain food:
Coffee and nuts
Describe your perfect day on the mountain:
Up with the birds with a good coffee or two. Brush off cobwebs and warm up with some to to bottoms. Skip lunch and score freshies whilst everyone is eating cheese. Ride pow in the trees with friends. Build a pow kicker and spin to win. Go home and drink fine wine and then eat cheese!
If you had a video part, what would your song be?
Supergrass - Sun hits the sky
What's on your iPod:
SFA, Ween, The Band, Beach Boys to name a few.
Outside of snowboarding, what floats your boat?
Mostly food, exploring different cuisine from around the world. gentlemans skate club, guitars. swimming in the sea and mountain biking in the summer to stop me dreaming of snowboarding.

Amy Zima

Amy Zima
Title: Equipment Sales - Holborn
Age: 22
Height: 5' 6"
Weight: 63 kg
Boot Size: 7
Favourite 2010 snowboard:
Burton Lipstick Burton Lipstick
Best thing about it?
So sweet and pressy but full of life when you need that pop. Makes snowboarding feel like fun, which it definitely should. And the base is fast, which is a clincher for the kind of rider I am.
Background info + ski experience:
I've been snowboarding for 5 years and it's my second winter at Snow+Rock. I've just spent the summer down in New Zealand for their winter season, which was sweet as.
Favourite resort:
Cardrona, New Zealand.
Favourite terrain + why:
Searching out natural features like little cliff drops - still all the fun of the park but you have the whole mountain to play about in.
Favourite mountain food:
Granola bars. Delicious oats.
Describe your perfect day on the mountain:
I wake up, without a hangover, to a beautiful powder day with a bluebird sky and head out with some good mates. Spend the morning making fresh tracks and dropping off anything I can find. Drink an awesome coffee and get buzzed up. By the afternoon, the park's been cleared so hit the rails and kickers and just have a bit of a laugh. Finish off the day with a pipe run, absolutely stoked, and head down to a gluwine. Oh yeah!
If you had a video part, what would your song be?
Modest Mouse - Float On
What's on your iPod:
Stuff you need to have a good haircut to listen to.
Outside of snowboarding, what floats your boat?
Music, gigs, the smell of books, boys.

Paul White

Paul White
Title: Snowboard Supervisor - Romford
Age: 23
Height: 5' 10"
Weight: 67 kg
Boot Size: 7
Favourite 2010 snowboard:
Gnu Danny KassGnu Danny Kass
Best thing about it?
Suited my riding style perfectly. It can stomp the park, carves like it's on rails and will shred the pow because of the genius rocker/camber construction.
Background info + ski experience:
Season in whistler in a touring shop, plenty of touring/splitboarding and pretty poor telemark skiing, few more weeks dotted around the alps and reqular time on the UK indoor scene slopes.
Favourite resort:
Whistler, Canada
Favourite terrain + why:
Steep and deep. Enough snow so that you get face shot after shot but steep enough so that it gets the heart going so every completed run feels better than... er jelly babies.
Favourite mountain food:
Chilli-Dog
Describe your perfect day on the mountain:
Wake up and have a full english. Hit some tree runs to loosen up. Have some proper pie mash and liqour for lunch, preferably imported from Robins in East Ham. Have a post lunch hike to walk it off to then drop into a chest deep bowl, which we lap for a few hours. Topp this off with some real ale in the local bar, and see what happens after a few pints.
If you had a video part, what would your song be?
Won't get fooled again, The Who.
What's on your iPod:
Sublime, all the early Offspring records, a lot more ska and punk. And iron maiden.
Outside of snowboarding, what floats your boat?
Surfing and any sport in general except golf, snooker or darts which arent really sports. Fine ales, west ham and my friend Baxter.

David Atkinson

Dave Atkinson
Title: Snowboard Trainer - Head Office
Age: 27
Height: 5' 10"
Weight: 69 kg
Boot Size: 7
Favourite 2010 snowboard:
Nitro T1Nitro T1
Best thing about it?
Amazing in the park but stable enough to ride everywhere. Flat base profile is super consistant and kills everything.
Background info + ski experience:
I live in London and have been riding for 11 years. I've done 2 seasons in Canada and have been the trainer for Snow and Rock for the last 2 years.
Favourite resort:
Jackson Hole
Favourite terrain + why:
Natural hits and jibs - so much fun to try and interpret the terrain with whats in your head.
Favourite mountain food:
Chilli bread bowl
Describe your perfect day on the mountain:
Fresh snow, bluebird skies, shouting nonsense and spraying the homies while we ride our favourite run where we know where every hit and jib is...
If you had a video part, what would your song be?
Iron Maiden - Hallowed Be Thy Name
What's on your iPod:
Iron Maiden, Matthew Dear, Wild Nothing, Arcade Fire, Titus Andronicus, Real Estate, Project Pat, Jay Reatard, Decemberists
Outside of snowboarding, what floats your boat?
My skateboard, bike, friends, music, breakfast.

Stu Vine

Title: Store Manager - Gateshead
Age: 38
Height: 5' 10"
Weight: 69 kg
Boot Size: 8.5
Favourite 2010 snowboard:
K2 SlaybladeK2 Slayblade
Best thing about it?
Fast, precise, rock solid, stable and killer looks.
Background info + ski experience:
Snowboarding for about 10 years now, nothing better than good powder day, steep and deep all the way.
Favourite resort:
Jackson Hole
Favourite terrain + why:
Big wide open powder fields. Floaty light!
Favourite mountain food:
Chilli bread bowl
Describe your perfect day on the mountain:
Early start, first up after a big dump of snow the night before, clear blue skies and a good bunch of friends out to play.
If you had a video part, what would your song be?
No idea!
What's on your iPod:
Iron Maiden, Matthew Dear, Wild Nothing, Arcade Fire, Titus Andronicus, Real Estate, Project Pat, Jay Reatard, Decemberists
Outside of snowboarding, what floats your boat?
My skateboard, bike, friends, music, breakfast.

Michael Goff

Title: Mail Order Team - Head Office
Age: 25
Height: 5' 10"
Weight: 85 kg
Boot Size: 10.5
Favourite 2010 snowboard:
Burton Sherlock Burton Sherlock
Best thing about it?
Just as soon as I got it on my feet I loved it. The board is really stable at speed but very easy to handle when you want to throw it around. A great all mountain board that well let you jib around with the kids at the same time. I want one!
Background info + ski experience:
Been with Snow+Rock for around 1 ½ years. I started boarding late in life, around 2006, and have never looked back. Starting to get into Freestyle a little more and hurting myself in the process, but that's part of the fun, right...?
Favourite resort:
Les Deux Alpes
Favourite terrain + why:
Any hill with snow! The little off piste I have done I have loved. Everyone likes falling over in POW!
Favourite mountain food:
Pizza
Describe your perfect day on the mountain:
Sunny and blue sky's, but still with a little chill in the air, just to remind you you're in the mountains.
If you had a video part, what would your song be?
Funeral For A Friend - Escape Artists Never Die
What's on your iPod:
So much from every genre. Iron Maiden, Silverstein, Funeral For a Friend, Coldplay, The Killers, 30 Seconds To Mars, Paramore, Story of the Year, all the way to the best power ballads.
Outside of snowboarding, what floats your boat?
Well going to the pub is always one, but Mountain biking and photography.

Jon Freeman

Jon Freeman
Title: Equipment Supervisor - Monument
Age: 31
Height: 5' 10"
Weight: 80 kg
Boot Size: 9.5
Favourite 2010 snowboard:
Salomon GripSalomon Grip
Best thing about it?
This thing rocks, you can't do anything wrong on this board. Tons of pop, loads of grip and a nice fast base. Great for the park, pow and the groomers. Just when you thing you should be eating snow for messing up, your laughing that it popped you out of trouble and saved you a whole load of humiliation. Love this board and it loves me :)
Background info + ski experience:
I've been snowboarding for 5 years and it's my second winter at Snow+Rock. I've just spent the summer down in New Zealand for their winter season, which was sweet as.
Favourite resort:
Snow Park
Favourite terrain + why:
Nice powder run with some natural features to hit on the way down.
Favourite mountain food:
Pizza whenever possible
Describe your perfect day on the mountain:
Fresh groomed piste leading down to the park to blast out the cobwebs, hit up a few rails then head out to find some fresh powder. Listen to some good tunes along the way and have a laugh with friends.
If you had a video part, what would your song be?
Bouncing Souls - 'Manthem'
What's on your iPod:
Bouncing Souls, Dropkick Murpheys, Face to Face, NOFX, Ramones, Roots Manuva, Say hi to your mom, Teddybears Sthlm, Unkle and lots more but I don't have time to list everything!
Outside of snowboarding, what floats your boat?
Riding my fixed gear everywhere, climbing, COD, going out too much and other things not to be listed here ;)

Jim Lineker

Jim Lineker
Title: Assistant Manager - Brighton
Age: 29
Height: 5' 8"
Weight: 75 kg
Boot Size: 8.5
Favourite 2010 snowboard:
DC's MLFDC's MLF
Best thing about it?
Getting to return to that awesome feel and pop only regular camber can give. Not at all scary, makes the rider want to push themselves harder. fast carves, big ollies, easy landings. go anywhere, do anything, real hero stuff. and costs not a lot!
Background info + ski experience:
I've been snowboarding since I was 12. With the application of basic maths, that's 17 years of shredding and ripping to the best of my ability.
Favourite resort:
Grimentz/Zinal
Favourite terrain + why:
Everywhere. Powder, piste, park, car park. Finding a spot and having a laugh with your buddies is what snowboarding is all about.
Favourite mountain food:
Meat, cheese and bread
Describe your perfect day on the mountain:
Late start after a heavy sleep in, and a big brekkie. Cleverly missing the enthusiastic early morning queues. Hit some rolly, fast blues for maximum piste shredding. Have a bit of lunch on the mountain somewhere, some bread and meat, and of course a Mars bar. Later, find some powder in a forgotten bowl, into the park for a laugh and inevitable failure. Then finally, last run back to resort for beer, food, bath, bed, dreaming.
If you had a video part, what would your song be?
Buzzcocks - What do I get?
What's on your iPod:
I don't own an iPod, but I like Sufjan Stevens, Mumford & Sons and music and sound.
Outside of snowboarding, what floats your boat?
I paint and illustrate the things in my head for a way to pass time. Lots of films and music. Occasional long boarding. Food floats my boat. Cooking! i love cooking - it's a way of being creative that genuinely has real purpose.

Ian Stewart

Title: Assistant Manager - Port Solent
Age: 26
Height: 5' 5"
Weight: 73 kg
Boot Size: 8
Favourite 2010 snowboard:
DC's MLFDC's MLF
Best thing about it?
I love this board, it’s such a pleasure to ride. It’s the perfect all-mountain freestyle snowboard for the intermediate/advanced rider. This is the board I would take with me on a winter season.
Background info + ski experience:
I've worked for Snow + Rock since 2002 making this my 9th winter season. During my time with the company I have worked in all departments including the snowboard department. I also worked as part of the staff training team as snowboard trainer. I'm now assistant store manager at the Port Solent store in Portsmouth.
Favourite resort:
Tignes
Favourite terrain + why:
Anywhere I can cruise with my mates and have a laugh.
Favourite mountain food:
Stella
Describe your perfect day on the mountain:
Blue ski, fresh powder day.
If you had a video part, what would your song be?
Israel's Son by Silverchair
What's on your iPod:
Limp Bizkit, The Prodigy, Sub Focus, Chase & Statues, Example, Silverchair, Hollywood Undead, Pendulum
Outside of snowboarding, what floats your boat?
Just started surfing this summer and became addicted straight away. So far I've only managed to surf in Devon and the west coast of Ireland, but I plan to do a lot more next summer.

Michael Ward ("Wardy")

Title: Snowboard Supervisor - Sheffield
Age: 30
Height: 6'
Weight: 80 kg
Boot Size: 10
Favourite 2010 snowboard:
Salomon Snowboards Drift RockerSalomon Snowboards Drift Rocker
Best thing about it?
I rode the 2009 version for a season in Canada and just loved it. Brings back a lot of good memories and it doesn't make my overdraft cry.
Background info + ski experience:
I started in the workshop back when I had no interest in snowboarding at all. After my second season fixing other people's kit I decided I should learn how to ride myself. Took lessons and shortly afterwards was in NZ seeing just how hard I could involuntarily hit the ground with my face. Loved it and never looked back.
Favourite resort:
Sunshine, Banff, Canada.
Favourite terrain + why:
Tree runs with any kind of snow on the ground. For me nothing beats the feeling of weaving through the trees with some good friends. Loud music, tight turns, and the ever present fear that the slighest mistake will see you picking bark out of your teeth.
Favourite mountain food:
Squashed Kellogs Nutri Grain Bar.
Describe your perfect day on the mountain:
Wake up late but it's still 8am. I remembered the night before to put my clothes in the wash so I have the pleasure of putting on clean socks. Subway are doing a bacon and lettuce special and the one around the corner is a drive through. Once at the hill the lifties are handing out hot chocolate and the chairs are heated. There is a massage function. Ski school have taken the day off and there is a 'no families' rule. You are first on every run. Even the ones you just did. You do not get tired or cold or hungry and you never ever need the toilet. You forget how to be afraid and nail every line. You never stack it. Well, once. But you know, it only shows you're trying.
If you had a video part, what would your song be?
Motley Crue - Shout at the Devil.
What's on your iPod:
Iron Maiden, Ugly Kid Joe, Judas Priest and the Motion Picture Soundtrack to Happy Feet.
Outside of snowboarding, what floats your boat?
Making omlette sandwiches after a hard day at work. Being horrible at playing the ukulele. Trying to be as good at mountain biking as I was 10 years ago but without any of the time or equipment. Being freakishly good at Guitar Hero without needing practice.