PRESS RELEASE: 10th December 2012

Snow+Rock Westfield Logo

Snow+Rock opens first pop-up shop at the iconic Westfield Stratford City

Opening this Friday, 14th December, at Westfield’s prestigious Stratford City shopping centre, the 1800 sq ft pop-up shop arrives in time for the start of the ski season and also provides shoppers with the chance to get those winter sports essentials in time for Christmas!

Visitors to the store will find a select range of adult and children’s, clothing and accessories from the world’s best winter sport brands, along with a team of knowledgeable staff ready to impart advice on kit for their next trip. This combination is synonymous with what customers have come to expect from Snow+Rock in their 30 years of specialist retail.

Kevin Young, Snow+Rock Marketing Director, has this to say about the opening:

“We’re extremely excited to be opening our first pop-up store in time for the winter season. The store will give us an opportunity to bring the Snow+Rock retail offering to a different part of London which has recently been totally rejuvenated.”

Westfield Stratford City is the largest urban shopping and leisure mall in Europe and a stunning lifestyle destination for East London. It has also been part of one of the largest urban regeneration projects ever undertaken in the UK and provided a retail doorstep to the London Olympics

Snow+Rock Stratford, Unit 1091 The Street, Westfield Stratford, Olympic Park, London, E20 1EJ

For more information on the opening please contact:

Claire Collins - Snow+Rock Group
01483 445289

Notes to Editors: Snow+Rock opened their first store on Kensington High Street in 1982, and has since grown to have 22 stores nationwide, including 2 real snow venues and 2 boutique stores in partnership with The North Face.