PRESS RELEASE: Winter 2012/13

Snow+Rock

Winter at Snow+Rock: Trends and hot products – Winter Sports 2012/13

This season heralds some of the best clothing and equipment ranges for 10 years! So it's an exciting time for snow sports. Here we've selected some of the highlights and focused on technology innovations, product launches and new brands to Snow+Rock:

New Brands:

Women’s Clothing:

SCOTT: Already a well respected brand in skis and poles, we’re now adding their clothing to our women’s range. The exciting clothing range is super bright and styled for the more adventurous freeride female skiers. Features GORE-Tex at an affordable price.

POIVRE BLANC: We’ve expanded the French brand’s popular children and baby selection to include their women’s wear. Offering simple, feminine designs in flattering silhouettes.

Men's Clothing:

VOLCOM: Volcom is a modern lifestyle brand that embodies the creative spirit of youth culture. Products incorporate a distinctive mixture of fashion and function combined with quality, comfort and athletic performance. The capsule (online only) menswear collection is bright and fun.

OAKLEY: We’ve introduced a range of menswear clothing catering for a broad age group and budget. Products include pro-rider designs from Seth Morrison and Jake Blauvelt.

DAKINE: New outerwear collection from the respected luggage and bag brand. Products have a technical freeride and backcountry slant for the savvy older customer looking for the next cool brand.

Baselayers:

MONS ROYALE: Uber cool merino wool brand offering stylish underwear and baselayers that are perfect up the mountain or on the city streets. Started in 2009 in Lake Wanaka, New Zealand, they already have a loyal following and are exclusive to Snow+Rock in the UK.

Equipment:

LANGE: Respected brand focuses on only on producing the best ski boots.

BERN: Fun funky helmets, which can double for cycling when back at home!

WHITE DOCTOR: Freeride and Park skis. Simple design with an innovative categorisation. Produced in Serre Chevalier they’re a cult ski brand in French ski resorts.

NIKE: With an enviable team of pro-riders we’ve introduced cool snowboard boots from the mega-brand.

DOUCHEBAGS: An irreverent ski bag brand with a cult following, including superstars Jon Olsson, Elias Ambuhl and PK Hunder. The product is genius offering a rigid skeleton that rolls up to the correct ski length and rolls away for storage.

Hot Products and Innovations:

Salomon 360 Custom Shell ski boots – the next step up in Custom Shell boot fitting. The new range has a completely mouldable outer shell, which offers the ultimate in customisation and comfort.

Salomon Guardian bindings – a new innovation touring binding that’s compatible with alpine boots and sits closer to the ski offering a better power transition to the ski. The hike to ride function is so easy to use it will give more skiers access to touring. Also see the Atomic Tracker binding

GNU Impossible – Uses magnesium strands in construction and has an asymmetric edge for easier carving and ‘Balance Through Asymmetry’

Columbia Circuit Breaker Electric jacket – Internal heated elements are controlled via a remote control.

Panda poles – Handmade in Watasch by a bunch of freeskiers, the funky bamboo poles have “Zero Drag Powder Baskets”, 100% recycled and hemp webbing, and super sticky grips.

Anon M1 goggle – this exciting goggle innovation uses magnets to make interchanging lenses a breeze.

Gadgets:

Smith I/O Recon Mod Live goggle – Recon’s technology comes to Smith I/O goggles. Just add your Recon system into the frames. Alternatively Scott Nav 2 Recon goggles come complete with the system in place.

Recon Mod Live – a futuristic ‘James Bond’ type system that displays stats on a screen inside your goggle lens. View text messages, speed, altitude, calls via the remote control on your wrist. This season it’s now compatible with i-phones. (UK Exclusive)

Kjus GSM glove – incorporates Bluetooth technology for answering calls and ear/mouth pieces in the glove mean you can talk into your hand!

Dakine Raptor Touch Tec glove – Touch technology makes them compatible with touch screen devices.

Contour camera – an alternative to the popular Go-Pro cameras. Use your i-phone as a viewfinder and the large on/off slider switch means it’s easy to tell if it’s on!

Women's – Piste Fashion:

SILHOUETTES are flattering with longer jackets over slimmer fitting pants. Elegant jackets are belted to accentuate waists, whilst younger styles are looser fitting.

FABRICS: 4-way stretch is widely used in pants and jackets allowing more fitted cuts.

TREND matching accessories complete outfits.

COLOURS: Black, white and navy are a backdrop against a bright palette of turquoise, vivid greens, vibrant blues, hot pinks, raspberry reds and strong citrus colours.

PATTERNS are scarce with blocks of colour being more prevalent. Where patterns feature they’re subtle and understated. See Helly Hansen’s Nordic prints.

Skis: Rossignol’s women’s skis are designed by women for women and are the lynchpin of our women’s range. Performing exceptionally well in all conditions they consistently came out top with our testers.

Women's – Freeride:

SILHOUETTES are looser - allowing for a more aggressive riding style.

COLOURS appear in blocks, whether you choose bold head-to-toe or clash tops and pants. Bright tones in orange, yellow, turquoise, green and purple sit with darker navy.

FABRICS: GORE-Tex is widely available in shells and insulated garments, offering breathable options for active skiers.

PATTERNS: Flecked heather effects give muted tones to some colour palettes.

Skis: K2 Brightside A new addition to K2’s range of backcountry skis, these perform well on and off piste. Voted top in test with our team of testers. Rockette 90 - Replacing the Lady, the Rockette is a new ski to Salomon’s female freeride range. Koa 84 is great fun both on and off piste, the Koa is a confidence boost for all-mountain skiers.

Women's – Snowboard:

FABRICS: We’ve ranged more GORE-Tex options for adventurous riders.

PATTERNS: Colour blocking, plaids and checks. Use of textured fabrics like twill and herringbone in jackets make them good options for city wear.

TREND: Helmets and goggles in bright colours add wow factor to an outfit.

Snowboards: Roxy Banana Smoothie - Using another generation of Lib Tech’s Banana Technology - EC2 BTX - with a mix of camber and rocker for the best of everything! British rising star Aimee Fuller will be riding on this board. Burton Lipstick: Burton’s Flat technology is a camber board that’s a stable easy ride. K2 Limelite – featuring Tweekends technology giving a more stable platform to land on and more float in powder.

Bindings: Union Milan – apart from looking cool these super-lightweight give an incredible board feel.

Men's – Classic Piste:

SILHOUETTES: Closer cut with a slimmer sporty look for classic downhill alpine skiers.

FABRICS: Stretch fabrics with laser-cut and seam welding manufacturing processes give cleaner sporty lines. GORE-Tex options feature in ranges.

COLOURS: Classic blue, green, red, white and black feature interesting asymmetric shapes, panelling and colour blocking. Taupe, navy and orange are introduced for a sophisticated edge.

TREND: Retro design detailing gives added style to classic pieces.

Boots: Fischer Vacuum technology for the ultimate custom fit. Only available in selected stores.

Men's – Freeride:

SILHOUETTES: Baggier casual style with more room for aggressive skiing and touring.

FABRICS: GORE-Tex widely available at affordable prices in both insulated and shell pieces.

TREND: More street style jackets provide versatile slope to city options.

COLOURS: Muted Street-wear tones of taupe, black, grey, olive and blue are accented with brighter shades of orange, yellow, red, and green.

Men's – Snowboard:

PATTERNS: Asymmetric colour blocks feature on jackets. Checks and plaids appear in some ranges.

TREND: Textured fabrics like twill, herringbone, corduroy and denim make garments versatile enough to wear from the slope to the street. Street style shirts with hoodies or vests are fully technical to wear in the park.

COLOURS: Flouro yellow, greens and blues mix with more subdued hues such as burgundy, khaki and grey.

Backcountry:

Our specialist backcountry stores have the largest range of Backcountry and Avalanche safety equipment in the UK. We will also be running our popular Avalanche Safety talks in November.

Black Diamond is definitely the brand to watch. Already well known for specialist backcountry products, they’re now investing in developing their range of equipment and a large range will be featured in selected stores.

The North Face Patrol 24 backpack – a new ABS backpack.

Ortovox Zoom transceiver – simple to use and a good introductory price point for a transceiver.

K2 Pilchuck Kit – part of K2’s backcountry range the Pilchuck has everything you need in a neat backpack.

Kids:

PATTERNS: Colourblocks, stripes, plaid, and cars - anything goes! Colours are bright and fun.

For more information about the winter ranges at Snow+Rock contact:

Claire Collins - Snow+Rock Group PR Manager
claire.collins@snowandrock.com
01483 445289

Notes to Editors: Snow+Rock opened their first store on Kensington High Street in 1982, they’ve since expanded across the UK and Ireland with 21 stores including 2 real snow locations and 2 boutiques with The North Face.

Snow+Rock acquired successful cycle chain Cycle Surgery in 2008 and running specialists Runners Need in 2010 to become the Snow+Rock Group.