PRESS RELEASE: 31st March 2011

Snow+Rock Logo Merrell Logo

WIN EVERY DAY IN APRIL WITH SNOW+ROCK AND MERRELL

Merrell Men's Refuge Pro GTX

For the month of April Snow+Rock have teamed up with Merrell to create an 'Extreme' promotion exclusively for Snow+Rock customers:

There are 30 Extreme Experiences available to win – one for every day in April. Experiences include Canoeing, Paint Balling, Wake Boarding and Bungee Jumping.

The competition will highlight the summer range of Merrell footwear available in Snow+Rock stores by getting the customer to try on a pair before entering their details.

Claire Collins, Snow+Rock Group Marketing Manager, says:

"We want customers to engage with the brand and consider Merrell in their footwear selection."

The competition is also available to enter online via a Merrell department page: www.SnowAndRock.com/Merrell

Merrell displays a tireless commitment to providing exceptional footwear able to cope with the demands of constantly changing terrain and conditions. The range also benefits from out of the box comfort and there’s a new style to the best-selling Refuge range for summer 2011: Refuge Pro GTX £117 - shown here.



For more information on the promotion and the summer 2011 Merrell footwear range at Snow+Rock please contact:

Claire Collins - Snow+Rock

Group PR + Marketing Manager - Claire.Collins@snowandrock.com - Tel: 01483 445289

Notes to Editors:

Snow+Rock is part of the Snow+Rock Group, which also includes CycleSurgery and Runners Need.