PRESS RELEASE: October 2012

Snow+Rock Crystal

Crystal Ski opens two booking desks inside Snow+Rock superstores

This season Snow+Rock and Crystal Ski are partnering to offer winter sports enthusiasts a one-stop shop for getting advice, booking their trips and finding the best new kit!

Crystal Ski has opened two information and booking desks inside Snow+Rock superstores at Covent Garden, London and Romford. The move is part of a wider strategy to develop information points where skiers and snowboarders congregate. Customers will be able to book holidays, take advantage of exclusive offers in addition to gather information to help them plan their next ski or snowboard holiday.

"This year we are increasing our retail presence for potential customers to ask questions and book with us. These desks should provide value to customers and will support the travel agents in the area"

said managing director Simon Cross.

Kevin Young, Snow+Rock Marketing Director -

"We're excited to be launching Crystal retail desks in key stores as it gives winter sports enthusiasts another reason to visit us and makes Snow+Rock the best place to start your winter season. We see Crystal as a great strategic partner for the coming winter season and hope to build on our partnership in the future."

For more information on the partnership please contact:

Claire Collins - Snow+Rock Group
claire.collins@snowandrock.com
01483 445289

Notes to Editors: Crystal Ski is UK’s no.1 ski specialist www.crystalski.co.uk Snow+Rock are the UK's no.1 ski clothing & equipment retailer and have 22 stores nationwide. http://www.snowandrock.com/