PRESS RELEASE: 1st November 2012

The North Face Snow+Rock Ski Club of Great Britain

The North Face® Avalanche Awareness Lecture Series in association with Snow+Rock and the Ski Club of Great Britain

Fresh powder and the back-country have epic potential for fun and adventure but there’s a fine line between epic and dangerous. Knowledge is the best tool for keeping on the safer side of the line. Join this lecture tour and ramp up your understanding of winter back-country snow travel.

Last year’s tour was a sell out to packed snowsport audiences across the country. Here’s what participants had to say:

“Excellent. It doesn’t matter what level you are – aspiring or veteran – you’ll certainly take a lot away from the talk. The multi-media delivery, real-life examples, great pictures and videos made it a really memorable experience. And that’s the point right? To be safer backcountry you need to remember what to do when it goes wrong or better still, avoid getting into a pickle in the first place.”

In a clear, comprehensible way that’s not weighed down by esoteric snow science, this year’s lecture has been updated with new images, videos, content and personal experiences. The aim is still to keep it practical and applicable to a range of snowsport lovers and to increase their margin of safety on snow and especially back-country. The interactive lecture covers key concepts such as snowpack development and avalanche formation, how to think terrain not snow when route planning, signs of unstable snow, human factors and safe travel techniques. New this year, you’ll also learn about avalanche airbag systems. Whether you are an experienced ski mountaineer, keen alpine skier or heading off piste for the first time, this lecture is a great introduction to an important subject and an opportunity to refresh – or perhaps rethink - your back-country knowledge in time for the coming winter season’s adventures. There are brilliant spot prizes of The North Face® equipment to be won at each lecture and there’s an overall series prize to win one of two The North Face® Patrol 24 ABS packs worth £750.

The lectures will again be delivered by James Morland, a Canadian Avalanche Association Level 2 professional with over 15 years experience of avalanche related work. He is the founder of Elemental Adventure (EA Heliskiing) and has skied extensively in many exciting locations around the world.

All proceeds from the lectures will go to Disability Snowsport UK. In 2011 the lecture series raised nearly £2,500 for the charity.

The North Face®, encouraging people to Never Stop Exploring™ since 1968.

Dates and Snow+Rock Locations
  • Monday Nov 5th London Monument 47-51 King William Street, London, EC4R 9AF
  • Tuesday Nov 6th London Monument 47-51 King William Street, London, EC4R 9AF
  • Wednesday Nov 7th London Kensington 188 Kensington High Street, Kensington, W8 7RG
  • Thursday Nov 8th London Chertsey Fordwater Road, Chertsey, KT16 8HH
  • Monday Nov 12th Port Solent, Hampshire The Boardwalk, Port Solent, Portsmouth, PO6 4TP
  • Tuesday Nov 13th Bristol Shield Retail Centre, Link Road, Filton, Bristol, BS34 7BR
  • Wednesday Nov 14th Manchester Chill Factore Trafford Way, Trafford Quays, Manchester, M41 7JA

Lectures start at 7.00pm. Tickets available from £7 non Ski Club members, £5 Ski Club members and teens under 16. Proceeds go to Disability Snowsports UK.

  • Thursday Nov 15th Dundrum, Dublin Unit 3.2-4.2 Dundrum Town Centre, Dublin 16

Lectures start at 7.00pm. Tickets available directly from the store.€7, €5 teens under 16 - Proceeds go to Dublin & Wicklow Mountain Rescue.

For more information on the 2012 Avalanche Awareness Lecture Series please contact:

Claire Collins - Snow+Rock Group
01483 445289

Notes to Editors:

About The North Face®

The North Face®, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about The North Face® can be found on the company's website,


With one of the largest ranges of ski, snowboard and outdoor products in Europe, an extensive list of in store services, and a tireless commitment to customer service, Snow+Rock offers an unrivalled retail experience for winter sports and outdoor enthusiasts, and is an innovator in its field of retailing: Since opening their first shop in London’s Kensington High Street in 1982, they’ve steadily expanded throughout the UK, and Ireland. Their footprint now includes 21 stores (including real snow venues at Chill Factore and Hemel Hempstead), a nationwide mail order service and 24 hour internet shopping via its award winning website

Ski Club of Great Britain

The Ski Club of Great Britain is a not-for-profit snowsports club which offers benefits to 31,000 members. The Club helps members get the most out of their snowsports with over 500 discounts on travel, kit and holidays; access to industry-leading snow reports; info & advice on all things wintersports-related and exclusive access to the Ski Club Leader service. Membership costs £60 for an individual, £93 for families and £22 for members aged under 24.