PRESS RELEASE – 17th June 2013

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ARC’TERYX ANNOUNCE THEIR FIRST EUROPEAN STAND-ALONE STORE IN PARTNERSHIP WITH SNOW+ROCK

Snow+Rock is proud to be partnering with world’s leading outdoor brand Arc’teryx, to open their first stand-alone store in Europe. This exciting new store will be coming to St Martin’s Courtyard in London’s Covent Garden, in August.

Covent Garden is a mecca for outdoor enthusiasts and St Martin’s Courtyard is a unique and stylish shopping and dining destination in the heart of this vibrant shopping district. The St Martin’s Courtyard development has created a prestigious pedestrian shopping area linking Long Acre and Seven Dials, adjacent to Snow+Rock’s existing Mercer Street store.

Arc’teryx has built a reputation as an innovator in the outdoor industry. Renowned for their impeccable fit, cutting edge fabrics and meticulous attention to detail, Arc’teryx create products that enhance performance in the outdoors. Snow+Rock recently launched the new Arc’teryx Beta LT jackets – the first using new generation GORE-TEX® Pro which is 22% more breathable, and more windproof, waterproof and rugged compared to the previous product generation (according to independent tests).

Having introduced Arc’teryx to the UK in 2000, and helped grow the Canadian brand to where it is today, it was only natural that Snow+Rock was chosen as their partner to open a store in the UK.

Neil Bradley, Regional Commercial Director EMEA at Arc’teryx commented: "We're thrilled to continue the rollout of Arc'teryx within the UK. There's a growing, loyal following for the brand and this partner-store is a new way for us to make more Arc'teryx products available to our consumers whilst also allowing us to give more of a flavour of what the brand stands for. To do this together with one of our retail partners is also very satisfying; we are really dedicated to working together with our customers to build our joint business."

The new Arc’teryx brand store will open in time for the Autumn/Winter season with a comprehensive range of product covering Ski Touring, Mountaineering, Alpine Climbing and Hiking. The store will also be the first place to see many products, events and offers in the UK. So watch this space!

Arc’teryx. 9 Mercer Street, St Martin’s Courtyard, London WC2H 9QJ

For further information on the store contact:

Claire Collins - Snow+Rock Group
claire.collins@snowandrock.com
01483 445289

Notes to Editors:

Arc’teryx’s head office is in North Vancouver, BC, with manufacturing and distribution facilities in Burnaby, BC and Coquitlam, BC. www.arcteryx.com

Snow+Rock opened their first store on Kensington High Street in 1982, and has since grown to have 22 stores nationwide, including 2 real snow venues and 2 boutique stores in partnership with The North Face. This store will be their 23rd store and 3rd boutique store. They also own specialist bike store Cycle Surgery and running specialists Runners Need. Runners Need will be occupying the adjacent unit. www.snowandrock.com