PRESS RELEASE: 14th April 2011

Snow+Rock Logo Arc'teryx Logo

Arc'teryx Shop-in-Shop to open at Snow+Rock Covent Garden

Arc'teryx plan to open their first UK shop-in-shop at the end of the month in Snow+Rock Covent Garden. This announcement will be exciting news for regular customers of Snow+Rock's Covent Garden store, many of whom are already avid Arc'teryx fans.

Arc'teryx has built a reputation as an innovator in the outdoor industry, creating products of pioneering design, original construction techniques, and quality materials that enhance personal performance in the outdoors.

The new shop-in-shop, on the 2nd floor, will feature contemporary Arc'teryx styling using aluminium and slate. The space will be merchandised with a comprehensive range of Arc'teryx product including Alpine, Trail Running and Hiking clothing along with climbing harnesses, packs and accessories.

The store will launch with the Summer 2011 range featuring popular pieces such as: Men's and Women's Beta AR Jackets £340 and Beta AR Pants £250; their expanded Trail Running range is also a highlight. Fall/Winter ranges will include backcountry skiwear with some exclusive items for the Shop-in-Shop.

Covent Garden is a Mecca for outdoor enthusiasts and the addition of an Arc'teryx shop-in-shop will confirm Snow+Rock as the ultimate place to go for technical outdoor and mountaineering gear.

Store opens 29th April 2011 with opening offers for a limited period.



For more information on Arc'teryx at Snow+Rock please contact:

Claire Collins - Snow+Rock

Group PR + Marketing Manager - Claire.Collins@snowandrock.com - Tel: 01483 445289

Note to Editors:

Arc'teryx's head office is in North Vancouver, BC, with manufacturing and distribution facilities in Burnaby, BC and Coquitlam, BC.